Essay on Modern and Post-Modernism Architecture - 1070 Words

There is often some confusion when people start talking about the post-modernism and modernism in architecture in terms of their philosophical terminology differences. Modern architecture is known for its minimalism (Linder, 2004); buildings were functional and economical rather than comfortable and beautifully decorated. The post-modernism architecture, however, is called a â€Å"neo-eclectic, significantly assuming the role of a regeneration of period styles for designing houses, and a never-ending variety of forms and characteristics, asymmetrical designs for commercial buildings† (Fullerton Heritage, 2008). An example of these two polar opposites, â€Å"Less is more† made by Mies van der Rohe in 1928 (Blake, 1976) and Less is a bore made by†¦show more content†¦Although, most post-modernist architects had been associated with modern architects in terms of training during the twentieth century, they refused most their teachers ideas. In addition, todays arc hitects cannot deny the modern architecture ways of designing any building. Their design, for instance, has many philosophical meaning such as constructional, environmental, sociological, commercial and metaphorical meaning. The main difference between these two schools is that the architects point of view to any design as a means of communication (Chan, 1997). Modern architecture, for example, focus on the aesthetics of architectural language, while post-modernity adjust in constant effort to achieve what is more than unity and focus on the traditional concepts, therefore both schools are in competition with each other. Second basic principle of modern school is the production beauty by basic technology (Chan, 1997), and this led to a contradiction on the post-modernism architects being attempted to use primitive technology. Their particular case is to access and change the impact of the traditional architecture through all people. Therefore, to achieve this goal they have addresse d the issues of beauty and technology within the general concept of the design. Despite different thoughts on the features of post-modernism definition, it is clearly seen that people ,who are interested in beauties, areShow MoreRelatedPostmodernism : What Is Post Modernism?1389 Words   |  6 PagesWhat is Post-Modernism? Post modernism is a difficult view point to interpret or describe in a few words, as to provide an insightful description that remains succinct is quite ironic as postmodernism opposes the attempt to ascribe one broad meaning to any â€Å"thing†. Postmodernism has often been referred to as the destruction of the Metanarrative. Thought-out all cultural eras society has usually had a focal point in their cultures. The age of enlightenment used God, modernists used technology, postmodernismRead More Post Modernism and Architecture Essay1181 Words   |  5 PagesPost Modernism and Architecture If one were to walk around and casually ask five people what post modernism was they would probably get five different answers or none at all. It is one of those indefinable academic terms that applies to many different fields of study. Most people seem to understand what it means individually but few agree collectively. To make matters even more complicated, it is often used in discussions about deconstruction. To some Post Modernism is an excuseRead MoreDifferences Between Modernism And Postmodernism1576 Words   |  7 Pagesdifferences between Modernism and Postmodernism as architectural movements? I was looking at differences and similarity between the Modern and Post-modern Architectures movement in the 20th century’s, and found inspiration in the movements and the way the two movements has made a massive impact in the world of Architecture world Modernism Looking into the modern Architecture movement I foundRead MoreModernism And Modernism : Postmodernism And Postmodernism1632 Words   |  7 PagesModernism is what most people describe as what came before postmodernism. For this essay I will first be looking at what the meaning of modernism and postmodernism is and I will also be looking at the different factors of both modernism and postmodernism and why modernism has declined and has been rejected. I will also be researching on how modernism and postmodernism started and why it started and for this I will be looking at different characteristic of both modernism and post modernism and compareRead MorePostmodernism : Modernism And Postmodernism1549 Words   |  7 PagesModernism and Postmodernism To begin with, to determine the meaning of postmodernism is possible only through the relationship with modernism. Modernism in modern science is understood as a kind of cultural consciousness, which is implemented in the artistic practice of symbolism, expressionism and acmeism. In the socio-historical context, it means the period of modernism in the development of culture from the late nineteenth to mid-twentieth century, that is, from Impressionism to a new novel andRead MoreAnti-Rationalism : John Cages Anti-Rationalism974 Words   |  4 Pageshis purpose is to â€Å"eliminate purpose†, in which sounds could â€Å"just be†. In 1938, he interested in exploring music upon the absolute time rather than musical time. It is really hard to define Cage’s aesthetic style, but it was a new direction of modernism. E.g. 4’33’’ (both in music and installation) Rather than a musical composition or visual installation, the work 4’33’’ is a concept in art history. Therefore, I think there is no need to separate music and visual art. To be honest, 4’33’’ isRead MoreModern Architecture in Japan and India1532 Words   |  6 Pagesof revival. These periods are often reflected through architecture as architects, developers, engineers, lay people and even the national governments seek to reflect history with the inclusion of modernity, meaning modern buildings with elements of tradition as well as all the modern amenities sought by users. In an architectural sense much of the focus is on theory within the academy, while the actual development of a great deal of architecture is not produced by university trained architects. ThereRead MoreThe Theory of Evolution Essay1353 Words   |  6 Pagesthat the evolution of the ways of living. However, one does not grow in a stable environment. This is where archit ecture made space for innovation before becoming one, and in order to be timeless, you need to live timelessly. According to Charles Jencks, The modern world, compelled forward by the imperative of continuous growth, is a juggernaut with no reverse gear. To architecture, modernism is like the discovery of the American continent all over again, a territory that is not owned, full of potentialsRead MoreThe Differences Between Prairie Style Architecture And Hi-Tech Architecture717 Words   |  3 PagesIn this paper I will be discussing and contrasting the differences between Prairie Style architecture and Hi-tech architecture. We will go over the origin, the years it was used, the main components and characteristics, some of the architects that used these design types, a few real=-world examples, and we will compare them. Prairie School was a late 19th- and early 20th-century architectural style, most common to the Midwestern United States. The style is usually marked by horizontal lines, flatRead MoreHow Does Photography Affect The World1108 Words   |  5 PagesWith the development of modern technology, cameras have now become an optical instrument for recording or capturing images, which can be stored locally, transmitted to other locations or even both. Since that, photography starts to appear as a common activity for people to play with and it is also one of the most outstanding factors to affect different countries with architectural style. The first thing that photo affect us is the cultural identity and personal characteristics, people nowadays are

The debt limit can be seen as a kind of bomb under the...

The debt limit can be seen as a kind of bomb under the American government, placed there by the American government. In The United States government splits financial responsibility between Congress and the president. When it comes to the economy the president has two jobs. 1: he/she has to collect taxes 2: spend those taxes to run the government. These two powers give an impression that the president is all-powerful then it comes to economy. And many people share this impression, since the president’s new budget usually is a hot topic on the news even thought it is not really the president’s budget. But the truth is the opposite the president is the one who takes orders. From whom? Congress of course Congress has supreme powers when it†¦show more content†¦In most countries including Denmark the issue would end here. Because if their legislatures approve more spending then income, they also take into account the money they have to borrow. But not in America. In The United States, congress has set the total limit of debt The United States can have. In theory the debt limit is a good idea. But it can have treble consequences. When the United States gets closer to the debt limit, Congress usually act shocked and points to the president’s headless spending that have brought them so close to the debt limit. In theory it was the president (The Department of the Treasury) who the necessary money, to cover the budget. So basically the debt limit is like a boomerang for the Congress. With added terror for the whole World. A good for example of the potential consequences of the debt limit is if the US government builds a new federal building. If the US is at the debt limit then the company need its pay after the work, the government cannot pay out the wages. This can crumble the trust in the American economy. And since most of the world’s economy relies on the American economy being trust worthy, meddling with this trust can have catastrophic consequences. So, why does it take so long time for the two branches to agree? Because: Politics. In the eyes ofShow MoreRelatedThe Ethical Issue Of Software Piracy1530 Words   |  7 Pagesand how a moral system is analogous to a game. Then we are going to analyze how the ethical issue of software piracy is seen from the notion of common moral system according to Gert. Personal morality is an oxymoron So let’s first see why Gert believes that the notion of ‘personal morality† is an oxymoron. According to Gert, a moral system is public because everyone should know and be familiar with the rules that define it. Those set of rules which define a moral system apply to all of the membersRead More Morality And The Human Genome Project Essay1364 Words   |  6 Pagesgenetic history lay in the ancient techniques of selective breeding to yield special characteristics in later generations. This was and still is a form of genetic manipulation by employing appropriate selection for physical and behavioral traits (Gert,2). Futheralong, the work of Gregor Mendel, an Austrian monk, on garden peas established the quantitative discipline of genetics. Mendels work explained the inheritance of traits can be stated by factors passed from one generation to the next;Read MoreCross Cultural Management Between China And Australia1498 Words   |  6 Pagesuncertainty avoidance include emotional personality, risk avoidance, and less tolerance of deviations, etc. (USD n.d.). Individualism versus collectivism can be defined as ‘the degree to which individuals are integrated into groups’ (Geert Hofstede and Gert Jan Hofstede n.d.). This dimension can be sum up as whether individuals care more about ‘I’ or ‘we’. Masculinity (career success) versus femininity (quality of life) ‘represents a preference in society for achievement, heroism, assertiveness and materialRead MorePhysician Assisted Suicide: A Controversial Topic1566 Words   |  6 PagesPhysician Assisted Suicide is when a physician, at a rational request of an adequately informed, competent patient who plans to commit suicide, knowingly provides that patient with the medical means to commit suicide and the patient uses those means (Gert, 2014). This form of PAS is the most commonly accepted. The physician doesnt actually assist in the performance of the suicide, he or she just gives the patient what they need to decide for themselves. Euthanasia is another term for PAS. VoluntaryRead MoreEssay on Informed Consent1178 Words   |  5 Pagesdiscloses all the information that the patient views as being important. Being informed is more than just a signature, but to be provided with the proper information to better make a decision of the treatments that are possible for your recovery (Gert, 32). The risks of the treatment provided, other treatments that are available, the outcome of the treatments, and the effectiveness of the treatment should be shared between the doctor and patient. It is one’s own opinion of how much informationRead MoreThe Concept of Managed Healthcare810 Words   |  3 PagesThis is due to the way it has revolutionized the operations of the U.S health care systems. According to the work of Lagoe, Aspling and Gert (2005), managed health care systems in the U.S have evolved to effectively influence the application of medical care by affecting and improving the efficiency and outcome of such services. According to Lagoe, Aspling and Gert (2005), the 2nd half of the 20th century saw the development of managed healthcare in the U.S as a mechanism for effectively constrainingRead MoreCultural Differences Of The Workplace1046 Words   |  5 Pagesof the research done by Prof essor Geert Hofstede will be discussed, followed by the examination of the differences and similarities between two different cultures and how they impact work relationships. Hofstede’s Six Dimensions of Culture Professor Gert Hofstede performed an extensive amount of research on how different cultural values affect values in the workplace. His initial research along with later supporting research found six dimensions of national culture to examine the differences betweenRead MoreEffects of War on Morality and Religion of a Person3462 Words   |  14 Pageson morality The morality of war has become a hot topic in the modern world (Gert, 2005). This is because most people question the morality of war (Gert, 2005). Some nation in the modern society and ancient nations have viewed war as noble and as a form of defense. Most people in the modern society see war undesirable and morally problematic. Several theories have been established to judge the morality of war (Gert, 2005). Some of the theories support use of war. The authors of the theories considerRead MoreModernism in Australia During the Interwar Period2359 Words   |  10 PagesAustralia in the early years during the interwar period? fg1. Australia Surf Club, designed by Gert Sellheim The First World War destroyed great amount of people’s homes in Europe and led many of them migrate to Australia where it is far from the battlefield. They brought with them skills, knowledge, experience and culture. (â€Å"Changing face of modern Australia†, n.d.) The famous architect and graphic designer Gert Sellheim, who designed well-known poster â€Å"Australia Surf Club†, is a great example amongRead MoreLost in Yonkers Summary1255 Words   |  6 Pageshappier than Bella and her siblings ever were. Gert, Bella s sister, is mildly consoling, but Grandma Kurnitz cannot listen to any more of Bella s foolishness. This scene also begins with a voice-over, but this time it is Jay who is writing to his father about how much he and Arty miss him and want him to come back. Jay and Arty are concerned that Aunt Bella has been gone for two nights ever since the argument after dinner the other night. Their Aunt Gert emerges from Grandma Kurnitz s room and

Polo Ralph Lauren Performance Measurement Free Essays

Notes on the slides. Agenda – Our agenda follows exactly the guideline that was given to us in order to carry out this assignment. The Company – Short overview of the firm. We will write a custom essay sample on Polo Ralph Lauren Performance Measurement or any similar topic only for you Order Now The Fashion Industry – It is based mainly on intangible assets, rather than capital or knowledge-intensive assets.Moreover, nowadays fashion companies are less affected by the problem of seasonality: indeed they experience sales that are pretty much stable over the year; in spite of this, PRL experiences different levels of sales in the different quarters, due mainly to wholesales shipments and in coincidence with holiday periods. Industry Analysis – We used the Five Forces Model to assess the characteristics of the industry in which PRL competes in.The fashion industry is a very competitive one, rivalry among firms is high: some competitors are bigger than PRL, so they also have more resources, but still PRL is a pretty strong name and the company has a large customer base. The threat of new entrants is low because there are strong incumbents, brand loyalty in the high-price segment is high and access to suppliers and distributors is limited.Even though PRL has a high brand recognition which makes end customers less price sensitive, the bargaining power of the buyers is high as the direct customers of the firm are mainly large department stores (and the gist of the company’s revenues comes from the wholesale sector). The threat of substitutes is moderate as loyal customers tend to buy only from them but in general people may vary their purchases and also buy from the competitors.For what concerns the suppliers, it’s important to specify that PRL does not manufacture its products itself, but instead relies on licensees and other manufacturers to do so. Its suppliers are therefore manufacturers which supply the company with the finished goods. The bargaining power of suppliers is moderate: as the company doesn’t actually manufacture anything that it sells under his brand, it has to rely pretty much on manufacturers and licensees; high quality suppliers are few and there’s high competition among high-quality firms to find such reliable manufacturers.On the other hand though, PRL produces in many different countries, mainly outside the US, thus working with many different suppliers, and this lowers the suppliers’ strength in bargaining. In total they have 350 manufacturer s, with none of them providing more than 8% of total production. Internal and External Factors – In order to get a better understanding of the competitive environment from the firm’s perspective as well as of firm-specific resources and capabilities, we conducted a SWOT analysis. The company has successfully grown and expanded its range of product lines and brands, as well as his presence in the international market. One of its main strengths is the brand: it inspires a precise lifestyle and virtually everybody knows it: this high brand awareness and recognition, as stated above, make the end consumer less sensitive to the price. They decided to leverage on their strong brand in order to increase the profitability of the business and expand it by further diversifying the range of product offerings and apparel brands, which are divided into Polo brands and Collection brands (the most expensive).The firm manages to have high margins on its various brands, especially in the Collection brands. They also have no problem in accessing the end consumers as their presence is considerably high, thanks to what they call â€Å"multiple channel distribution†: this means that they have both their own stores and sell to third parties such as department stores, specia lty stores and factory stores.Their major weakness is the high dependence on department stores: as stated above, their revenues depend highly on this form of retail store, especially in the US and Canada (their biggest market, we will see that from a pie chart later): they have little influence on what the department stores buy and offer to their customers, no influence on the way the merchandise is displayed and in general no creative control over the marketing.Department stores may exercise pressure on the firm to obtain merchandise at lower prices (in order to increase their own margin). Moreover, fashion firms compete for the floor space in the department stores, and the company stated in its Annual Report of 2009 that there may be competitors with greater resources which could therefore represent a threat to them under this point of view.Other weaknesses are that PRL depends on manufacturers for what concerns the quality of its products (they have to implement strict quality checks) and they have no direct control over the licensing partners: they don’t get the full revenues from sales, they can’t manage the retail stores directly and a consequence of this is that they cannot get direct feedback from customers and cannot respond to market trends since they’re not the ones who actually sell the finished goods.They face many opportunities: the Asian market is growing, especially China’s; they may expand their presence in prestigious sport tournaments in order to further promote their brand; moreover, we think it’s of fundamental im portance that they expand their e-commerce by selling online also in Europe and Asia, and not only in the United States as it is now: their web-site has the great potential to increase their sales. They could also expand their range of product offerings and develop private labels in collaboration with department stores, as the latter are creating private labels themselves and this threatens PRL’s shelf space.Thus this could be a good solution in order to decrease the likelihood of seeing their space reduced. As this document is supposed to be just an explanation of some points that might not be clearly explained in the slides, we won’t go through all of the weaknesses, but we cite the worrying fact that the major department stores in US are undergoing a wave of MA, and the consequence of this will be a higher â€Å"customer† power (because the number of customers will be lower). We will add more to this subject when we will talk about one of the main organizatio nal tensions: Reliance on department stores. The 4 Ps of Strategy – Strategy as a Plan: unfortunately the company doesn’t provide any quantitative indicator of success or specific time frames for their main objectives. They only talk more specifically about their plan to transform their wholesale and retail businesses in Southeast Asia from a licensed to a wholly owned operation in January 1, 2010. Balancing Tensions – This slide describes the five major tensions every company needs to balance in order to implement a performance measurement and control system effectively.Revenue Sources – Assessing their revenue distribution among segments and geographical regions, we see that two tensions already emerge: their dependence on the wholesale segment (as mentioned before) and the fact that revenues are not evenly distributed among countries. Specifically, we see that Japan only makes up 8% of total revenues. Financial Data – This slide shows a comparison between PRL’s and PVH’s most important financial indicators of performance.We chose PVH because some of PVH’s fashion companies compete directly with PRL (like Calvin Klein) and also because it’s one of the few peers of PRL that has public financial statements. Besides the fact that revenues are distributed unevenly among segments and regions, the financial data does not show any other indicators of tensions. Main Organizational Tensions – We have identified four tensions, which should be taken into consideration when implementing a performance measurement system.The first tension is Revenue goals for the Asia- Pacific region: when comparing PRL’s market share in Asia to the market share of its main competitors, we see that it has just 3% of the market share compared, for example, to the 60% market share of LVMH, a group that owns fashion brands such as Luis Vuitton and Marc Jacobs. The second chart shows that PRL generates small amount of its total revenue from Asia, while for example Hermes, which is a lot smaller than PRL comparing total revenues, manages to generate over 40% of their revenues in Asia.The high reliance on department store (second tension) is also negative because, as the chart shows, such retail stores are doing pretty badly, with their net income decreasing at a fast rate. If they have financial problems they would probably reduce their purchases and the likelihood of bad debt for PRL increases. The other two tensions are exhaustively addressed in the slides. How PRL Should Address These Problems – PRL should create its own Balanced Scorecard, and here we explain why we think it’s the right performance measurement tool to use.The Balanced Scorecard – The Balanced Scorecard’s objectives address the main tensions that we identified in the company as well as provide guidance for future success. This strategic management tool anyways should be in line with the other performance measurement and control systems that the company implements. Control System – It is worth mentioning that we didn’t find any precise information about the performance measurement and control systems currently employed at PRL. Reading the Annual Report of 2009 we only found out that the company focuses on quality processes as well as licensee supervision.In addition, we believe that they should implement a control system for the wholesale segment (monitoring trends in consolidation and reacting to them, supervision of the depar tment store’s financial situation etc. ) and for the Asia – Pacific market (benchmarking: how do competitors perform, adoption of best practice processes and strategies). Conclusion – With our Balanced Scorecard and the new control systems in place, we believe that PRL will be able to achieve its main goals and operate successfully in the next years. How to cite Polo Ralph Lauren Performance Measurement, Papers

Drone and CCTVs for Everyone Surveillance Tech Expands Across Latin A

Questions: 1. The media articles or case studies listed by the lecturer in Interact:Drone and CCTVs for Everyone: Surveillance Tech Expands Across Latin America 2. Use the title of the article/case study provided in interact as the title of your essay, so that the lecturer knows which article you are analysing. 3. Undertake further research about your chosen case, to assist you in analysing and discussing it in your essay. Answer: The Drone or aircraft themselves are consistently enhancing and, as with such a variety of innovations, that is liable to proceed. They are getting to be littler. The military and law authorization are distinctly keen on creating little automatons, which have the focal points of being adaptable, shabby to purchase and keep up, furthermore at times so little and calm that they will escape notice (Jackson, 2008). They are likewise getting to be less expensive. The astounding persistent declines in the costs of gadgets that have gotten to be ordinary in our time everything except ensure that the reconnaissance innovations joined to UAVs will get to be less extravagant but all the more effective and with large scale manufacturing, the airplane that convey those hardware will get to be modest enough for a police office to fill the skies over a town with them. Automatons are additionally getting to be more brilliant. Manmade brainpower advances will probably help automatons convey out spying missions. Korean analysts, for instance, are attempting to show robots how to stow away from and sneak up upon a subject. They additionally will have better resilience, with a more prominent capacity to stay overhead for more times of time (Clarke 2014, p. 230-246). Instruments for expanding time on high could incorporate sun based force, or the utilization of zeppelins or gliders. Despite the fact that the essential employments of automatons so far have been military, even on abroad war zones their principle utilization is reconnaissance. The bigger automatons can be fitted with weapons or other substantial payloads, in any case every one of them can convey cams and other imaging advances that have created stunning capacities lately and are liable to end up considerably more able sooner rather than later. As well as Closed-circuit television (CCTV), otherwise called feature observation, is the utilization of camcorders to transmit a sign to a particular spot, on a constrained set of screens (Ahmed, 2013). It contrasts from telecast TV in that the sign is not straightforwardly transmitted, however it may utilize point to point (P2P), point to multipoint, or lattice remote/ wireless connections. Despite the fact that just about all camcorders fit this definition, the term is frequently connected to those utilized for observation as a part of territories that may need observing, for example, banks, clubhouse, airplane terminals, army bases, and comfort stores. Drone and Closed-circuit television (CCTV) both are used as high security system or device. According to the case study or the article about Drone and CCTVs for Everyone: Surveillance Tech Expands Across Latin America drones as well as Closed-circuit television (CCTV) are used for security purpose. In 2014 Latin America was organiz e FIFA (Fdration Internationale de Football Association) 2014 football world cup. FIFA (Fdration Internationale de Football Association) football or soccer world cup is a most popular champion cup. The host country (Latin America for 2014) was increasing their all security stadium as well as whole country, because the football or soccer stadiums for the matches are situated in Whole County. For the reasons of these regulations, the security and security administration group is defined as those persons named by the affiliation, occasion coordinator furthermore have country that are in charge of all parts of security and security at a FIFA occasion (Walters 2014, p. 101-118). The precise arrangement of this gathering will rely on upon the size and sort of the FIFA occasion, yet its driving parts will dependably be the national security officer and the senior national security counselor, as defined hereinafter. Further direction and help ought to be looked for from agents of all signif icant orgs and stakeholders, for example, the fire, crisis and medicinal administrations. A formal order ought to be built for this gathering, expressing lines of correspondence, levels of obligation and deliverables. Besides, every stadium utilized amid a FIFA occasion should have a stadium security and security administration group, which will be going by the stadium security officer, as defined hereinafter and the senior neighborhood police leader in charge of police exercises in and around the stadium. Latin America was used some various type of drones as well as CCTV for increase their security issue. Drones and CCTVs or cam reconnaissance is a powerful obstruction against wrongdoing, the development towards pervasive observation state proceeds in numerous Latin American nations. Observation advances, for example, automatons are picking up notoriety, raising huge attentiveness toward security and common freedoms (Corchado and Others 2008, p. 494-499). Latin American Commission on Human Rights brought issue with the organization of automatons in fourteen nations in the Americas without an acceptable lawful system to direct their expanding utilization. We couldn't concur more. Security law has not stayed aware of the quick pace of automaton innovation, giving numerous states free rule to utilize automatons to keep an eye on subjects without court request or lawful methodology. Colombia procured city reconnaissance rambles in 2013. Amid the end of the year 2014 occasion, the activity police triumphantly affirmed the utilized of observation automatons to screen the fundamental streets. They have additionally being utilized to screen shows in Cali. Additionally, as per news report, Colombian builder for security powers (Rising Advances Organization), has arrived at a concurrence with a US supplier that will permit them to turn into the "selective merchant" of automatons to the Colombian government, the military, and the national police. In the same soul, the Argentinean armed force is creating its own automaton engineering for aeronautical reconnaissance. The automatons of the Region of Tigre, Argentina, have cams that catch and transmit top notch pictures continuously to the police's war rooms. In the Argentine city of San Luis, nearby government has executed four automatons to add to the 196 settled feature reconnaissance cams or CCTV. In Brazil, notwithstanding, that has been the most energetic adopter of automaton innovation. Brazil utilized automatons all through the 2013 Confederations Glass and the 2014 World Container. Rio likewise put resources into an observation community for checking the city with cams, area following and sound reconnaissance capacities. The middle screens 3,000 cams put all through the 12 venue urban communities. As indicated by Wired, the nation has spent an aggregate of $900 million on reinforcing security pretty nearly and has purportedly even put resources into facial identify cam glasses to be worn by police. Venezuela has dispatched automatons delivered, purportedly with Iran's specialized support in a push to venture up the battle against medication trafficking. The Mexican government is utilizing automatons with cams that give ongoing pictures to screen the Mexican fringe. (In a late report distributed a week ago, the United States government said that automatons that are utilized along the fringe by US Traditions and Outskirt Assurance had just assisted with not very many captures of individuals intersection the outskirt wrongfully.) The Drones are also capable some basic features, which are shown in below: High-power zoom lenses: UAVs OR Drones can convey progressively influential lenses that permit huge zooming; expanding the risk that people will go under examination from faraway airplane without knowing it (Mackay, 2006). Furthermore the thickness of photograph sensors is developing at an exponential pace (in line with Moore's law), taking into account ever more elevated determination photographs to be taken for the same value cam. Night vision: Infrared and bright imaging empower night vision by catching light outside the range obvious to the human eye. Infrared imaging (otherwise called warm imaging) shows high temperature discharged by an item, thus is particularly suited for distinguishing people and creatures in the dark (Crosston, 2014). Bright (UV) imaging can catch a few materials not unmistakable in regular then again infrared light, and can likewise be utilized to upgrade subtle element; for example, it can be utilized to picture surface surfaces not obvious in unmistakable light. Making headway, warm imaging is liable to enhance for instance getting to be more touchy and accessible at higher resolutions. Transparent imaging: The military is creating radar innovations that can transparent roofs and dividers and permit the following of human targets actually when they are inside structures. An engineering called Engineered Opening Radar, for instance, can transparent shady furthermore dusty conditions and through foliage, and can possibly enter the earth and dividers. Feature investigation: This field tries to apply counterfeit consciousness strategies not simply to gather anyway likewise to "watch" feature. The innovation has been enhancing quickly, and can perceive and react to particular individuals, occasions, and articles. A standout amongst the most huge uses would be to consistently track people or vehicles as they move about, utilizing face distinguish or other substantial characteristics (Fowler 2014, p. 108-119). It may likewise be utilized to distinguish specific development designs as "suspicious," or to recognize and banner changes in schedules, structures or grounds. Machines performing these assignments have a different point of interest over human onlookers, on the grounds that as one spectator summed it up, "machines don't squint or overlook. They are resolute assistants." The argument map of drones and CCTVs are described the feature or primes, which is shown in below. Latin America is the same as the numerous states as far and wide as possible who see observation as an alternate way to security (Donald, 2012). At the same time by jumping so unhesitatingly into an observation state, Latin America's pioneers of automaton and CCTV innovation chance the common freedoms of their subjects, and setting a repulsive point of reference for their neighbors and whatever is left of the world. References Ahmed, A. (2013). The thistle and the drone. Washington, D.C.: Brookings Institution Press. Clarke, R. (2014). Understanding the drone epidemic. Computer Law Security Review, 30(3), pp.230-246. Crosston, M. (2014). Future Challenges in Drone Geopolitics. Journal of Strategic Security, 7(4), p.i-iv. Donald, F. (2012). CCTV: A challenging case for threat image projection implementation. Security Journal. Durant, R. (2007). The greening of the U.S. military. Washington, D.C.: Georgetown University Press. Fowler, M. (2014). The Strategy of Drone Warfare. Journal of Strategic Security, 7(4), pp.108-119. Jackson, B. (2008). Evaluating novel threats to the homeland. Santa Monica, CA: RAND National Defense Research Institute. Mackay, D. (2006). The Changing Nature of Public-Space CCTV. Security Journal, 19(2), pp.128-142. Marks, P. (2013). Webcam and CCTV security flaw exposes our secrets. New Scientist, 217(2903), p.24. Tapia, D., Paz, J., Rodriguez, S. and Corchado, J. (2008). Multiagent System For Management And Monitoring Of Surveillance Routes. IEEE Latin Am. Trans., 6(6), pp.494-499. Walters, W. (2014). Drone strikes, dingpolitik and beyond: Furthering the debate on materiality and security. Security Dialogue, 45(2), pp.101-118.

Wuthering Heights By Emily Bronte Essays (1431 words) -

Wuthering Heights By Emily Bronte In Wuthering Heights by Emily Bronte, numerous references are made to different conditions of weather. Even the title of the novel suggests the storminess present in nearly the entire book. The often-changing weather serves to signify the characters' personalities, as well as the changes that they go through during the course of their lives. In fact, the first incidence of a reference being made to the weather occurs with a thought of Mr. Lockwood. ?Wuthering being a significant provincial adjective,? he says, ?descriptive of the atmospheric tumult to which its station is exposed in stormy weather? (46). Because Wuthering Heights has been built on the moors, wind blows fiercely during storms. At this point, Lockwood knows little about Heathcliff, but the significance of the house's name will become more apparent to him later in the novel. After getting settled into his new house at Thrushcross Grange, Lockwood decides to pay a visit to Heathcliff. He arrives at the house just as snow is starting to fall and observes the yard. ?On that bleak hilltop,? he notes, ?the earth was hard with a black frost, and the air made me shiver through every limb? (51). While it was cold at his own house, it seems even colder here, and the weather is beginning to get worse. It isn't even until he is at the gate of Wuthering Heights that the snow starts to fall. As will later be shown, the earth at Wuthering Heights is as cold and hard as Heathcliff's heart. He provides Lockwood with little food or comforts at his arrival and does not attempt to be a gracious host. It is only with a great deal of gruffness that he decides to allow Lockwood to spend the night at his house until he can go home the next morning. This is one of the first indications of Heathcliff's lack of compassion for the rest of humanity. The next day, Heathcliff offers to accompany Lockwood on his way back home, explaining that he will not be able to find the way on his own. While Lockwood thought he would be able to find his way home based on rocks sticking up along the path, he finds the hills to be ?one billowy, white ocean; the swells and falls...blotted out from the chart which my yesterday's walk left pictured in my mind? (72-3). The long, winding path nearest to Wuthering Heights is much harder to travel than the one that leads to Thrushcross Grange, and it is easy to get lost. The first path resembles Heathcliff's own path to the wild and contemptuous man he has become. If Wuthering Heights is hopelessness and desolation, Thrushcross Grange is peace and salvation. Heathcliff leaves Lockwood at this point, telling his tenant that he will be able to make it the rest of the way on his own. Heathcliff lives at Wuthering Heights because a desolate place is where he belongs, and his not walking the rest of the way to Thrushcross Grange is symbolic of his not being able, or even wanting, to travel toward happiness. Any happiness he had ended when Catherine died. One big turning point marked by stormy weather in the book is the day Heathcliff leaves Wuthering Heights for the first time. After hearing Catherine say that she could never marry him, Heathcliff's heart is broken and he creeps out of the house. When Catherine realizes his absence, she gets extremely agitated, pacing from the gate to the door of the house and wondering where he could be. The weather in this scene is very ominous. ?It was a very dark evening for summer: the clouds appeared inclined to thunder,? Nelly tells Lockwood (124). Not much later, a horrible storm begins. ?There was a violent wind,? Nelly says, ?and either one or the other split a tree off at the corner of the building...but the uproar passed away in twenty minutes, leaving us all unharmed, excepting Cathy, who got thoroughly drenched? (125). Although it is the middle of summer, one of the times a storm like this one is unlikely occur, Heathcliff's disappearance seems to bring it about. Catherine's relationship with Heathcliff is as mysterious and powerful as the storm,

College Essay essays

College Essay essays There have been countless hours when I sit with my saxophone in my fingers, then unsure, as they grasp each key in the tiresome effort of learning a new audition piece. At those times, all I do is stare despairingly at the long road of practicing, which faces me. The slow progression to a finished piece seems unmanageable and my only wish is that I could just play and play as naturally as I breathe. I wish the piece would just flow from my arms, to my hands, to my fingers, and then to the pearls on my keys. Then after this, I would only produce a fine sweet sound of pleasurable notes. My only wish is that I didnt have to practice, that the notes would just diffuse into my head without me ever having to learn them. As the days pass, I get frustrated when my brain fails to communicate with my fingers. I curse the tedious exercises that my instructor puts me through. Again I make wishes for it to be easy for me. Yet determination; the word that motivates me, makes me take action, excites me when I think of what I can accomplish keeps me from abandoning my goal. And so months later, when the first time the notes are no longer black marks on paper but a finished and completed piece, I never regret the time that I put into learning it. The satisfaction felt when everything just falls into place is amazing; for at that moment the song not only stems from the repeated technical strokes controlled by my brain, but from my body where it gains life as it is put into sound. The choppy and uneven measures become as smooth as porcelain as I play in front of my peers and mentors. And the glow in my parents eyes is gratifying. Then I think back to all the mistakes I made while learning the piece, the accumulated hours of frustration, and the slow progress towards completion. Then I smile. Because I know that had everything come easily, I would not have gained anything. I would not have gained the discipline, the satisfactio...

Business marketing assignment (Starbucks) Essay

Business marketing assignment (Starbucks) - Essay Example Several terrorist groups are targeting the customers of Starbucks Cafe in order to achieve their political goals and demands. For example, terrorist attack in Africa and Middle East took the lives of several in-store customers. These kinds of terrorist activities have negative effect on the business operation of Starbucks. The impact is affecting the overall sales and profit of the organization. Starbucks are selecting politically stable countries for their business operation. This strategy will help the organization to maximize business growth and market share. Recent financial crisis and global economic recession has reduced the purchasing power of people. Low disposable income, increasing unemployment rate, high interest rate and low per capita income reduced the consumption activities of people. Costa Coffee, JD Wetherspoon and McDonalds are the potential competitors of Starbucks. These competitors implemented competitive pricing strategy in order to achieve potential competitive advantages. Low pricing strategy of the competitors is affecting the business performance of Starbucks. The organization is one of the leading employers around the globe. Starbucks has developed ample job opportunities for the job seeking applicants in their coffee shops. This organizational process is helping in economic development and employment opportunities. Moreover, the organization has developed respectable and better social hubs where the people can visit with their friends and relatives. Effective workplace diversity motivates the employees to perform significantly. The organization promoted valuable respect and diversity leading to effective social lifestyle and significant internal stakeholders’ contentment. Starbucks is capitalizing on the potential opportunities that developed due to the implementation of advanced technology. Phone applications, Starbucks cards and payment through online eased the business functions of

Home work 1 Article Example | Topics and Well Written Essays - 250 words

Home work 1 - Article Example The contact method used was through online alternatives that could provide statistical data. The financial information and sales of both companies is available through investor information about the company. The research panel of Canalys was able to gather the information from this then find the statistical comparisons between the two companies to show how each is doing in the competitive arena. There were also other statistics gathered from the companies which had Smartphones but were not as competitive in the market. This allowed the same data to be collected with both companies and provided a specific set of answers to the overall competitiveness within the companies. The main data was then distributed to AFP to finish the study and to provide information to the general public. The information provided by the survey included several statistics related to both Smartphones. The comparison began with the fourth quarter results of 2010 with both Smartphones, which included sales of 32 .9 Androids and 31 million Symbians. The Google percentage of sales was also compared, which included 8.7% of sales in 2009 and 32.5% in 2010, compared to Nokia, which was 44% in 2009 to 30.6% in 2010.

Policy making in carbon capture and storage Essay

Policy making in carbon capture and storage - Essay Example CCS is very attractive because it has the capabilities of enabling the biggest global economies to utilize abundant and cheap coal resources. The coal usage is without releasing large volumes of carbon dioxide in the atmosphere. There are four key policy recommendations that can enhance the widespread adoption of CCS in the United States. Firstly, the United States federal government should provide subsidies to enhance commercial scale CCS. The subsidies should cater for several approaches of geological storage. Though CCS can be a profitable venture, the government should provide assistance during the short term to illustrate the technology at commercial levels. The government support should also cover several costs, like expenses involved in independent monitoring of the CCS projects. Grants are needed to support the financing of the present PC plants that have the post combustion capture processes. The awards should cover only part of the expenses in the CCS projects; this is because the projects possess several factors that ensure economical benefits. For instance, accelerating state subsidies for the CCS

External and Internal Impacts on a Hotel

External and Internal Impacts on a Hotel Price is the sum of the values consumers exchange for the benefits of having or using the product or service and is the only marketing element that produce revenue. Therefore managers must have an understanding of price in order to formulate their pricing strategies. Pricing strategy integrates marketing and finance in an attempt to create mutual satisfaction to both buyer and seller. The product or service attributes must be combined with price to provide enough value to satisfy customers while enabling the firm to cover costs and make an adequate profit. There are several factors that the hotel must consider when setting the prices. These factors are categorized in two groups: internal and external factors. Internal factors: Marketing objectives: the hotel must select a product strategy before establishing the price. The strategic decisions on market positioning have a major influence on price thats why the hotel should be clear about its objectives in order to set the prices easier. These objectives are: Survival is used when the economy slumps or a recession is going on. The hotel in this case can cut the rates to create the best cash flow. Current profit maximization: many companies want to set a price that will produce the maximum current profit, cash flow and seeking for financial outcomes rather than long-run performance. Market-share leadership: when companies believe that a company with the largest market share will eventually enjoy low costs and high long-run profit, they set low opening rates and strive to be the market-share leader. Product-quality leadership: hotels like Grecotel chain charge a high price for their high-cost products to capture the luxury market. Other objectives are: stabilize market, create excitement for new product and draw more attention. Marketing mix strategy refers to the coordination of price with product design, distribution and promotion decisions in order to form an effective marketing program. A hotel should consider all marketing mix decisions together when developing a marketing program. Costs: all companies set their prices in order to cover their costs and to make profit. The hotel needs to charge a price that covers its costs for producing, distributing and promoting the product. Costs take two forms, fixed and variable costs. Fixed costs are costs that remain the same no matter of the sales level of a hotel, such as depreciation, insurance, interest, rent, salaries, and wages. Variable costs are costs that change with the level of production, such as raw material, distribution costs, energy usage and labor. Organizational considerations: management should decide who within the hotel should set the prices. Usually in small hotels the top management is the one who will take the decisions about the prices. On the other hand, large hotels have a revenue management department and its responsibility is to set the prices and to coordinate with the departments that influence price. External factors: Nature of the market and demand: costs set the lower limits of prices and the market and demand set the upper limit. Consumers and buyers use to balance the products price against the benefits it provides and this is the reason why the marketers before setting the prices must understand the relationship between price and demand for a product. Marketers before setting the prices should consider also the following elements that are related with market and the demand: The hotel can use cross-selling, which is the encouragement of a customer who buys a product to buy a related or complementary product. Up-selling is another technique that the hotel can use and in order to do that the hotel must train the sales and reservation employees to offer continuously a higher-priced product that will better meet the customer needs, rather than setting for the lowest price. Consumer perception of price and value: it is the consumer who decides whether a products price is right. When setting prices, the hotel must consider how customers perceive price and the ways that these perceptions affect customers buying decisions, that means that the price must be buyer oriented. The price decision requires a creative awareness of the target market and recognition of the differences between the buyers. Analyzing the price-demand relationship: the higher the price for a product or service is, the lower the demand for this product. Price elasticity of demand: the hotel must understand how responsive demand will be to a change in price. If demand hardly varies with a small change in price, the demand is inelastic, if demand changes greatly, the demand is elastic. Buyers are also less price-sensitive when the product is unique or when it is high in quality. Consumers are also less price-sensitive when substitute products are hard to find. In case that the demand is elastic the sellers tend to lower the prices in order to produce more revenue. There are several factors that affect price sensitivity: Unique value effect: creating the perception that your offering is different from those of your competitors avoids price competition. Substitute awareness effect: lack of the awareness of the existence of alternatives reduces price sensitivity. Business expenditure effect: when someone else pays the bill, the customer is less price-sensitive. End-benefit effect: when the price of the product accounts for a large share of the total cost of the end benefit, the consumers are more price-sensitive. Total expenditure effect: the more you pay for a product, the more sensitive you are for the products price. Sunk cost effect: purchasers who have an investment in products that they are currently using are less likely to change for price reasons. Price quality effect: consumers usually equate the price with the quality of a product, especially in case that the buy the product for first time. Competition: the hotel should consider the prices and offers that the competitors have before deciding its own pricing. The hotel should make a research and collect information for the existing hotels and other hospitality establishments in the area, as concern their prices and the products that they offer. Other environmental factors: economic factors such as inflation, boom or recession and interest rates affect pricing decisions. Meeting new government regulations can cause costs to increase or governments can streamline processes, reducing costs. Companies set prices by selecting a general pricing approach that includes the following: Cost Based Prices Competition Based Pricing Prestige Pricing Market-Skimming Pricing Market Penetration Pricing Product Bundle Pricing Volume Discounts Discounts Based on Time of Purchase Discriminatory Pricing Explain briefly the different strategies with examples from the hospitality industry. Cost based pricing is a method in which a fixed sum or a percentage of the total cost is added to the cost of the product to arrive at its selling price. For example, in hotels the F B manager use this method in order to decide the selling price for wines. They usually multiply the cost of the wine by 3 to make its selling price. A wine that is cost 20à ¢Ã¢â‚¬Å¡Ã‚ ¬*3=60à ¢Ã¢â‚¬Å¡Ã‚ ¬ à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ is the price that the hotel is going to sell the wine. Competition based pricing is a price set by a company for a product to compete other companies pricing, with less attention paid to own costs or the customer demand. The hotel may charge the same, more or less than its competitors. An example here is same category hotels which offer similar products and services, compete each other by offering better prices in order to attract more guests. Prestige pricing is a pricing strategy in which prices are set at a high level, recognizing that lower prices will slow down the sales but on the other hand consumers will associate a high price for the product with higher quality. High quality hotels and restaurants use this method of pricing in order to support their position as luxurious and elegant and these establishments usually targeted in a higher level market which interested in superior services. In case that the establishment lowers its prices, there is a great possibility to lose its customers. Market skimming pricing is a pricing approach which is setting a high price when the market is price-sensitive to attract buyers with a strong desire for the product and the resources to buy it. This pricing method is used more in industries with high research and development costs such as computer firms. An example in hospitality industry is the hotels in Araxova during the winter season. In that period, hotels are setting higher prices because the demand for snow activities is higher, knowing that the strong desire for these activities will lead the consumers to pay. Market penetration pricing is a method which is setting lower initial price to penetrate the market quickly and deeply, attracting many buyers and winning a large market share. For example a new hotel can open with lower prices than its competitors in order to attract more guests. Product bundle pricing is a strategy in which various products sold to a customer together and are offered in a price less than the sum of the prices of the products sold individually. An example here is when a hotel sells weekend packages in special prices which include room and meals. Volume discounts is a method used most from the hotels in which hotels have special rates to attract customers who are likely to purchase a large quantity of hotel rooms, either for a single period or throughout a year. For example, hotels usually offer special prices to corporate meeting planners. In such cases hotels can give the rooms with lower rates or make a deal with the meeting planner in every 20 rooms booked one is free. A discount based on the time of purchase is a price reduction to buyers who purchase goods when the demand is lower. For example a hotel offers seasonal discounts in periods where the demand is lower in order to keep demand steady during the year. Discriminatory pricing often involves discrimination on the bases of race, religion, age or gender. Segmentation of the market and pricing differences based on price elasticity characteristics of the segments. In discriminatory pricing the company sells a product at two or more prices, although the difference in price is not based in cost. It maximizes the amount that each customer pays. For example a hotel can sell the same room in different prices depend on several facts: if a guest is a repeater usually the hotel offer a lower price for the room, if a guest book a room for first time may the hotel charge the room in a higher price, if a guest book two or more rooms the hotel usually gives better prices for the room. In the hospitality industry we have numerous examples of price discrimination.

Apathy and the Living Dead :: Exploratory Essays Research Papers

Apathy and the Living Dead It’s nothing to die; it’s frightful not to live. - Victor Hugo The word â€Å"Apathy† has its origin in Greek and literally means "without feelings." Isn’t that a description of the dead? That was what Victor Hugo was referring to when he wrote, "It’s nothing to die; it’s frightful not to live." In other words, we should not be afraid of dying, but not living. The apathetic are alive, but without feelings, so they are not living. They are the living dead. Here’s what the psychoanalyst Erich Fromm (1900-1980) had to say about the subject, "... In the 19th century the problem was that God is dead; in the 20th century the problem is that man is dead ..." He calls apathy a problem for a good reason. It is a double-edged sword that wounds both the apathetic and the society in which they live. For example, although nuclear weapons cannot destroy democracy, voter apathy can! Such is the horrific negative power of apathy. As the world’s leading democratic country, The U.S., prepares to go to the polls, voter turnout is expected to be about 36%. Wouldn’t you call that a wakeup call? What is the cause of apathy? It is often frustration and a sense of powerlessness that causes people to withdraw from life. However, the ultimate cause is their attitude, the way they react to the changing world. Let’s take a look at a specific example. Jan has recently learned that her company has been bought by another company. Within a month, she and her coworkers will learn who among them will be hired by the new company and who will lose their jobs. Overnight their sense of security has been shattered. They are experiencing apprehension and frustration. They feel that they have lost control over their lives. They complain and disengage from activity. "If the company doesn’t care about me, why should I care about it? What’s the point of working when I’m probably going to lose my job anyway?" This is an example of worker apathy. The staff has been reduced to a bunch of zombies. No one is doing their job. They are just putting in their time until that fateful day when they learn whether they have a job in the new company. There is one exception, however. And that is Jan. She is different. She has a different attitude and is living proof that apathy is not caused by events, but by our reaction to events.

Lightweight Aggregate Concrete (LAC)

Chapter 1: Introduction 1.1: Foreword Aggregate and cement concrete drama a critical function in the civil technology where the building of constructions both for domestic and commercial intent is dependent upon the quality and scientific features of the concrete used as argued by Leif Berntsson Satish Chandra ( 2002 ) [ 1 ] . This is apparent from the fact that concrete is used in many applications apart from structural applications including insularity, make fulling etc†¦ In this study a critical analysis on the lightweight sum concrete ( LAC ) is presented to the reader. The research will supply a comprehensive penetration on the scientific facets environing LAC and the demand for utilizing LAC in structural applications. 1.2: Purpose and Aims The purpose of this study is to show a critical analysis on the Lightweight Aggregate Concrete ( LAC ) and research on its structural applications and farther developments. The above purpose is achieved by encompassing the study on the undermentioned aimsTo carry on a comprehensive overview on the Lightweight Aggregate Concrete ( LAC ) by supplying the history, definitions and economic factors environing the applications and usage of LAC in civil constructions.To supply a critical overview on the production of cement and its belongingss in the visible radiation of LAC and its application in civil constructions.To show a scientific analysis on the belongingss of LAC utilizing different composing stuffs including both the mechanical and chemical belongingss.To look into on the ordinances refering to LAC and their effects on a specific composing of LAC in a given geographical part.To look into on the LAC production and usage in Greece.1.3: Research Scope The presence of concrete in civil technology is thorough in nature and therefore the research range is limited to the composing of the LAC and its application in civil construction applications. The cardinal facets of the LAC and its industry in Greece is besides included in the range of the research although a planetary research on the LAC industry and ordinances refering to LAC is out of range of this undertaking. The research range besides includes the probe of the general ordinances adhered in the Europe including the ACI-318 and design considerations in the visible radiation of Seismic Design. 1.4: Research methodological analysis The nature of the research is dependent on the analysis and findings environing the LAC which is used in civil constructions. Since constructing a civil construction is non portion of the undertaking due to be and resource restraints, the research methodological analysis is strictly dependent on qualitative analysis utilizing secondary research informations. The qualitative attack to research in instances of the technology analysis is advised as a dependable attack as the findings from the research on the secondary resources are already published therefore supplying a validated beginning of information for analysis. This is farther justified by John W. Creswell ( 2002 ) [ 2 ] . Hence the research methodological analysis in this study is qualitative research utilizing published resources including diaries, text books and scientific documents. The Internet is used as the chief hunt infinite for roll uping information to execute the qualitative analysis. 1.5: Chapter Overview Chapter 1: Introduction This is the current chapter where the reader is provided with a brief debut on the subject, research purpose and aims, range and methodological analysis. The chapter sets the phase for the overall research presented in the study. Chapter 2: Literature Reappraisal In this chapter a historic overview on the concrete and the usage of Lightweight Aggregate Concrete ( LAC ) is presented to the reader. This is so followed by the definition of the LAC and its application in the civil structural applications from a historic position. The chapter is concluded with an overview on the economic factors and benefits realised through the usage of the LAC in the civil construction applications with illustrations. The economic overview besides throws visible radiation on the cardinal facets of LAC that benefit the overall concrete composing in structural applications every bit good as supply a elaborate reappraisal of the assorted LAC composings used in the yesteryear during the initial phases of LAC’s usage in the building industry. Chapter 3: Concrete Production This chapter presents a elaborate overview on the modern concrete production techniques and the development of the production techniques over the old ages. The two popular techniques used in the production viz. the rotary kiln and the sintering procedure with penetration on the fluctuations is presented to the reader in this chapter. Furthermore, the lightweight sum production and the cardinal production methods used in the commercial applications including the advantages associated are presented to the reader. Chapter 4: LAC – Properties, Regulations and composing analysis based on geographics. This chapter presents a critical analysis on the belongingss of LAC and the assorted combination of lightweight sum that is used in different classs of the building. The research throws visible radiation on the assorted composings of lightweight sum and their distinguishable characteristics that help accomplish the coveted benefits in a structural application. The chapter so presents a critical overview on the ordinances refering to the LAC followed by the composing analysis based on the stuffs that are available locally to a given geographical location. The chosen geographics for this research is Greece. Chapter 5: Decision This chapter reviews the aims of the research followed by supplying the decision to the study. Chapter 2: Literature Reappraisal 2.1: Historical overview Concrete, typically a mixture of sand, crushed rock and cement day of the months back to ancient history when ruddy calcium hydroxide was used as a cementing constituent in doing concrete ( Leif Berntsson Satish Chandra, 2002 ) . This makes it clear that the current mixtures of concrete have evolved over the historic periods to provide assorted technology demands with the developments in scientific discipline and the inventions in technology as argued by Leif Berntsson Satish Chandra ( 2002 ) . A classical illustration for the development of concrete since the ancient history is the usage of concrete by Romans in 300 BC when they found that blending a pink sand-like stuff which was volcanic ash they obtained from Pozzuoli with their normal lime-based concretes resulted in a far stronger stuff. The history behind the usage of sum to do concrete mix day of the months back to every bit early as the early the Roman period when the Romans used advanced methods in fixing concrete mixes with different sum stuffs to accommodate the structural demands and strength. The classical illustrations for the above statement include the usage of lightweight sums as in the roof of the Pantheon, and embedded support in the signifier of bronze bars as argued by Leif Berntsson Satish Chandra ( 2002 ) . The engineering in concrete utilizing different sums every bit good as accounting for thermic and other physical qualities of re-enforcing stuffs to do concrete mixes that provide the coveted strength is apparent throughout history although the industrial revolution and the addition in the technology and the function of steel in the 20Thursdaycentury have increased the invention every bit good as developments around the engineering of doing the right concrete mix. Concrete is non merely a critical component in the civil structural applications but besides a cardinal component in many other applications environing the building concern doing it one of the of import and most sought after merchandise in the technology concern itself as argued by Fu-Tung Cheng and Eric Olsen ( 2002 ) [ 3 ] . This is of course because of the fact that concrete is non merely a constituent in the building of civil constructions but besides a design ingredient in make up one's minding upon the strength, truss and other physical elements that govern the stableness of a given edifice. This is besides justified in the statements of Leif Berntsson Satish Chandra ( 2002 ) . The definition of cement in technology footings refers to pulverize stuffs which develop strong adhesive qualities when combined with H2O. This makes it clear that the cementing action of volcanic ash that was used to do concrete by the Romans autumn under the cement. It is farther apparent that concrete is referred to as a composite edifice stuff made from the combination of sum and cement binder. From the above it is clear that the developments in the quality of cement and the innovation of Portland cement, gypsum plaster, etc†¦ have a direct influence on the development of the concrete engineering although the aggregative constituent of the concrete composing plays an every bit of import function in assorted mixes of concrete that serve a coveted intent as argued by Leif Berntsson Satish Chandra ( 2002 ) . Another component of greater significance to the development of concrete engineering in the recent old ages every bit early as the 1900s is the development of concrete boats during the 2nd universe war where the lightweight sum concrete played a critical function in the design and building of the ships itself as argued by Glenn A. Black ( 2004 ) [ 4 ] . It is besides interesting to observe that the importance of concrete has increased with the demand for refined and purpose specific concrete mixes where the function of concrete has been non merely to supply the structural support but besides the coveted strength at the needed physical conditions that is set in the given geographical location as argued by Glenn A. Black ( 2002 ) . The growing of the expanded clay and shale industry since the morning of the 20Thursdaycentury and the developments during the Second World War when the lightweight sum concrete utilizing clay and shale was used to build the war ships marked the accelerated growing of the usage of lightweight aggregative concrete as argued by Glenn A. Black ( 2004 ) . 2.2: Definition of lightweight sum In order to specify the lightweight sum – the subject under research in this thesis, it is indispensable to show the basicss environing the lightweight sum. Hence this subdivision foremost presents a brief research on sum, its function in building as portion of the concrete mix and so travel towards the nucleus subject ( i.e. ) the definition of lightweight sum. Aggregate is the footings used to jointly mention to the ingredients in doing a concrete mix that gives strength and texture to the overall concrete composing made of sand, cement and sum as argued by Glenn A. Black ( 2004 ) . Aggregate is the composite stuff of the concrete that is aimed to defy compressive emphasis doing it clear that the size, strength and weight of the aggregative stuffs are critical constituents for the overall efficiency of the concrete to pull off the compressive emphasis as argued by Glenn A. Black ( 2004 ) . The modern twenty-four hours concrete utilizations Portland cement as the cementing component and the sum that is held together by the cement and H2O to plan concrete for different grades of strengths, lastingness, heat & A ; sound insularity, and H2O stringency as argued by Glenn A. Black ( 2004 ) . This makes it clear that the sum is the critical constituent of the concrete that attributes to observe merely the strength and quality of the concrete but besides dictates the nature of the applications and the extent to which invention in technology can be taken to. The cardinal physical quality of the sum is the compressive strength that it can back up for a given composing. The lightweight sums that are researched in this study typically attribute to up to 80 lbs per square inch which is used chiefly applications that demand lightweight concrete by virtuousness of the placement or for the support, insularity etc. specific gravitation is another critical component in depicting the quality of sum as the specific gravitation off the substance is straight relative to its emphasis and squeezability factors as argued by Glenn A. Black ( 2004 ) . A typical combination and most popular in the building industry for the sum is the crushed rock and sand mix at different sizes and squeezability that are used in high demand building structural applications as argued by Glenn A. Black. Hence sum in concrete is defined as the constituent of concrete that attributes to the strength, lastingness, squeezability and insularity properties to back up the coveted building application. Lightweight Aggregate Glenn A. Black ( 2004 ) says â€Å"The term â€Å" Lightweight Aggregate † describes a scope of particular usage sums that have an evident specific gravitation well below normal sand and crushed rock which were at one clip used in about all concrete† . From the above it is clear that the lightweight sum is one of the critical elements that makes concrete flexible and various to do the overall structural design and specifications as to run into the building demands as argued by Leif Berntsson Satish Chandra ( 2002 ) . It is besides interesting to observe that the lightweight sum in the concrete that is made utilizing light weight stuffs besides provide an appreciable degree of squeezability every bit good as possess strength that can be defined based on the composing therefore doing it a versatile and cost effectual procedure in the production procedure itself. The scope of lightweight sum is extended in nature from highly light stuffs used for insularity and non-structural concrete all the manner to expanded clays and shales used for structural concrete. This makes it clear that the lightweight sum in the concrete is chiefly aimed to accomplish high degree of physical stableness and squeezability through efficaciously using the physical qualities of the aggregative stuffs. This is farther justified in the statements of Leif Berntsson Satish Chandra ( 2002 ) who argues that the lightweight sum in the concrete is a major measure towards invention in the field of technology itself. The strength and the air trapped in each single atom of the constituents of the aggregative stuffs are reciprocally relative to each other therefore doing it clear that in order to derive lightweight aggregate the sum of air trapped in the single atoms must be high therefore doing it clear that the strength of the concrete therefore obtained is low. The above relationship stated provides the counsel to guarantee the balance between the air trapped and the strength required in the concrete mix therefore doing the overall lightweight sum concrete customisable to run into the structural demands of the application on manus. Lightweight Aggregate Concrete Spectrum The concrete spectrum ensuing from the usage of the lightweight sum is highly diverse in nature runing from really lightweight sum concrete up to high strength sums dedicated for specific bespoke applications as argued by Glenn A. Black ( 2004 ) . The ace lightweights scope of aggregative concrete that are derived from Vermiculite and Perlite are the capable of presenting weights every bit low as 15 to 20 lbs per three-dimensional pes therefore doing it clear the application of lightweight sums in the technology concern provides a diverse scope of applications for concrete. The natural sums, Pumice and Scoria for illustration can be used to do concrete deliberation at approximately 25 to 30 lbs per three-dimensional pes and extended every bit high as 65 lbs per three-dimensional pes as argued by Glenn A. Black ( 2004 ) . Furthermore, the usage of coal clinkers and expanded shale, clay and slate sums produced utilizing rotary kiln method can present weights in a varying scope from 75 to 120 lbs per three-dimensional pes. Another popular production method for this scope of sums includes the sintering where the weights are delivered typically runing from 90 to 120 lbs per three-dimensional pes. The high terminal applications of aggregative concrete include the production of sums capable of presenting weights up to 150 lbs per three-dimensional pes utilizing the air-cooled scoria sums and the hard-rock sums such as sand and crushed rock and crushed rock, which produce conventional concretes as mentioned by Glenn A. Black ( 2004 ) . From the above it is clear that the sums that lie in the lower terminal of the weight that have lower compressive strength are used chiefly for insularity intents whilst those in the in-between spectrum are used for insularity and filling. The high terminal of the lightweight sum concrete spectrum are used in a broad scope of structural applications that demand high compressive strengths every bit good as efficient direction of weight as argued by Glenn A. Black. The concrete spectrum for the lightweight sum concrete is presented in the figure below Fig 1: Lightweight Aggregate Concrete Spectrum ( Beginning: Glenn A. Black ( 2004 ) ,Lightweight Concrete history, Applications and Economics,Indiana University ) 2.3: Economicss environing lightweight Aggregate Concrete The cardinal facets of Lightweight Aggregate Concrete that attribute to the economical and structural benefits derived through the structural applications utilizing LAC include the undermentioned 2.3.1:Fire opposition– Resistance to fire is one of the critical elements that is expected in concrete to guarantee that the fire opposition and the structural stableness of the civil construction is maintained through the usage of aggregative concrete as argued by John P. Ries and Thomas A. Holm ( 2006 ) [ 5 ] . The fire opposition of lightweight sum is higher compared to the typical concrete sum chiefly because of the fact that the aggregative stuffs composing the lightweight sum have lower thermic conduction, lower coefficient of thermic enlargement as argued by John P. Ries and Thomas A. Holm ( 2006 ) . The fact that the aggregative stuffs possess built-in fire resistant belongingss is the cardinal component that is emphasised and strengthened in instance of the lightweight aggregates where the aforesaid heat opposition belongingss help accomplish higher fire opposition. It is besides interesting to observe that the built-in fire stableness of sum is high and in instance o f the lightweight sum it is at a heat of over 2000 grades Fahrenheit. As it is stated in the â€Å"ACI 216 â€Å" Standard Method for Determining fire Resistance of Concrete and Masonry Construction Assemblies † , when slab thickness is determined by fire opposition and non by structural standards ( Goists, waffle slabs e.g. ) , the superior public presentation of lightweight concrete, will cut down the thickness of slabs ensuing in significantly lower concrete volumes† , ( John P. Ries and Thomas A. Holm, 2006 ) . From the above it is clear that the fire opposition belongingss of the lightweight sum straight contributes to the overall structural stableness and the decrease in the volume occupied by the concrete in the structural applications. This justifies the various nature of the lightweight sum therefore enabling it to be used in advanced structural applications as argued by John P. Ries and Thomas A. Holm ( 2006 ) . 2.3.2: Service Life of the Structure– The service life of the construction is another critical component that is used as step of economic usage in instance of measuring the concrete and the aggregative efficiency against the capital invested as argued by John P. Ries and Thomas A. Holm ( 2006 ) . Glenn A. Black ( 2004 ) further provinces that the lastingness of lightweight sum is high and the life of the constructions constructed utilizing lightweight sum prove to hold higher life lastingness. The historical grounds to warrant the aforesaid include popular constructions likeThe Port of Cosa –built about 273 B.C. where the builders used lightweight concrete made out of natural volcanic stuffs,The Pantheonthat was finished in 27 B.C that incorporates concrete changing in denseness from underside to exceed of the dome and the most popular Amphitheater, built in 75 to 80 A.D. where the foundations were cast as lightweight concrete utilizing crushed volcanic lava as argued b y John P. Ries and Thomas A. Holm ( 2006 ) . From the above statements it is apparent that the lastingness of the constructions designed utilizing the lightweight concrete is extended in nature. Looking into the more modern illustrations to warrant the service life of the lightweight sum used in concrete for building include the lightweight concrete ships built by the American Emergency Fleet Corporation during the First World War. The compressive strengths of the concrete used were in the scope of 5000 pounds per square inch ( 35 MPa ) obtaining a unit weight of 110 lb/ftJ ( 1760 kg/mJ ) or less utilizing the rotary kiln produced expanded shale and clay sum as identified by John P. Ries and Thomas A. Holm ( 2006 ) . The service of these lightweight concrete boats during the universe wars and their subsequent in the merchandiser ships warrant the lastingness and service life of the lightweight sum used in concrete building applications. Furthermore, the fact that the higher degree of air trapped in the atoms make the submergence efficient in instance of the marine applications makes lightweight sum as a natural pick for the Marine applications although the usage of lightweig ht concrete extends to commercial structural applications in many Bridgess across the United States of America where the structural efficiency and stableness on Bridgess that were deemed unserviceable due to hapless burden bearing capablenesss was improved through the usage of lightweight aggregative concrete as argued by John P. Ries and Thomas A. Holm ( 2006 ) . Furthermore, the critical component that attributes to the service life of the lightweight concrete is the heat opposition, opposition to environmental corrosion and its lightweight that reduces the burden on the construction doing its service life longer than the typical concrete applications. 2.3.3: Economic sustainability John P. Ries and Thomas A. Holm ( 2006 ) argue that the structural applications in the modern yearss are judged against the cost, functionality, aesthetics or a combination of these as argued by John P. Ries and Thomas A. Holm ( 2006 ) . This makes it clear that the costs associated with the building of the construction every bit good as the running costs associated with care, infinite and fix are the critical elements that attribute to the pick of a given concrete mix over another. The lightweight sum that is used in the LAC is higher in costs compared to the typical concrete mix as argued by John P. Ries and Thomas A. Holm ( 2006 ) . This is of course because of the demand to bring forth the concrete mix utilizing stuffs of alone physical belongingss and the extent of research and development involved with the overall design of the building application. Alongside, the cost is treated as the cardinal component in instance of commercial execution of building applications preponderant ly because of the fact that the step on the returns in footings of return on investing is attributable when compared against the costs associated with the building of the construction. John P. Ries and Thomas A. Holm ( 2006 ) say that although the capital involved with the building of lightweight constructions is high, the fact that the low care costs and costs associated with other back uping constructions during the buildings like the decrease in steel, girders and besides the decrease in the slab thickness will equilibrate the costs with the production of the LAC concrete mix itself. This farther justifies that the economic sustainability where the return on the investing and the optimal pick for building is accomplishable utilizing lightweight sum as argued by John P. Ries and Thomas A. Holm ( 2006 ) The statements of Glenn A. Black ( 2004 ) that the lightweight sum besides has the benefit of lower degree of care and negligible fixs associated due to its lastingness features farther justify that the effectivity of the lightweight sum in accomplishing economic sustainability is high. Hence the lightweight sum is extremely recommended in the building of critical structural applications like Bridgess and commercial edifice where the burden bearing is high and the infinite is a critical component to salvage costs. 2.3.3: Energy ingestion and energy nest eggs– The Energy Performance of Buildings Directive of the European Union is a classical illustration for the justification that the composing of the concrete and the belongingss of the constituents consisting the construction of constructing commercial and domestic contribute straight to the overall energy ingestion as argued by John P. Ries and Thomas A. Holm ( 2006 ) . This is farther justified in the statements of Sarah Gaventa ( 2006 ) [ 6 ] where the writer has justified that the concrete mix and the design of the overall construction to accommodate the structural demands have a direct impact on the energy ingestion. Alongside, the heat immune belongingss of the lightweight sum and the ability to pin down higher sum of air within the atoms consisting the sum further do the lightweight sum to be able to run into the warming and chilling demands in a given construction as argued by Sarah Gaventa ( 2006 ) . It is besides interesting t o observe that the energy public presentation efficiency in the edifice particularly in the West where a major part of the energy is used for heating intents justify that the concrete mix and the aggregative composing to do the concrete mix are critical for the successful energy nest eggs in the edifices as argued by Sarah Gaventa ( 2006 ) . The lastingness, stableness and other physical belongingss including the squeezability of an aggregative stuff property to the ability of the concrete used in the edifice to retain heat therefore cut downing the ingestion of energy for interior warming intents as argued by Sarah Gaventa ( 2006 ) . It is besides a good known fact that the decrease in the concrete denseness increases the thermic opposition therefore doing it clear that the lightweight sum will increase the thermic opposition due to the lower specific gravitation of the aggregative composing that reduces the denseness of the concrete used in the building of the construction. A typical illustration is the concrete denseness of 90lb/cubic pes will hold a opposition ( R value ) of 0.26/inch whilst the R value for a denseness of 135lb/cubic pes is about 0.10/inc therefore doing it clear the energy efficiency is greatly increased through the usage of lightweight sums as argued by John P. Ries and Thomas A. Holm ( 2006 ) . Chapter 3: Concrete Production 3.1: Overview The production of concrete mix utilizing the sum is achieved through the commixture of the sum, sand and cement with right sums of H2O to bring forth the concrete mix of the necessary strength. The concrete commixture is dependent upon the quality of the sum every bit good as the cement used to accomplish the coveted denseness, strength and squeezability of the concrete for the structural application. In this chapter a critical overview on the cement production followed by the production methods for lightweight sums is presented to the reader. 3.2: Cement Production The chief ingredient for the production of cement is limestone of changing chemical composings that are freely available in the preies as argued by Sarah Gaventa ( 2006 ) . The lime rock is processed and farther chemicals are added to derive the cement of the necessary strength and squeezability. The undermentioned explains the production procedure briefly The natural limestone of changing chemical combinations is foremost collected to fix the natural mix where the limestone is assorted with minerals of minerals incorporating Ca oxide, Si oxide, aluminum oxide, ferrous oxide, and Mg oxide. This mixture is prepared to a all right mixture which forms the natural mix for a typical Portland cement. This is so blended to organize the natural blend where the natural mix is formulated to a really tight chemical preparation to derive the coveted strength from the finished green goods of the cement as argued by Sarah Gaventa ( 2006 ) . The natural blending procedure is conducted in a manner where the comparative content of each oxide in the chemical composing is kept changeless throughout the production procedure in order to guarantee that the belongingss of the concluding merchandise is non altered. It is besides argued by Sarah Gaventa ( 2006 ) really little alterations to the Ca content in the natural mix may take to big alterations in the ratio of alite to belite in the cinder, and to matching alterations in the cement ‘s strength-growth features ( Sarah Gaventa, 2006 ) . This makes it clear that the effectual control of the natural mix is critical for the production of consistent quality cement to run into the demands of the structural application. The following phase is the preparation of the cinder where the blend natural mixture is put through a complex chemical reaction procedure in a big cement kiln with temperature increasing over the length of the cylinder as argued by Sarah Gaventa ( 2006 ) . The concluding merchandise of the procedure is called cinder which is the concluding merchandise of the cement produced in the solid signifier at the coveted chemical combination. This is so put through a cement crunching procedure where the cinder that is produced is assorted with little sums of Ca sulfate to crunch the cement to the desired coarseness in order to back up the structural application. Sarah Gaventa ( 2006 ) further argues that the major constituents that decide on the strength and quality of cement include the undermentionedCinderGypsumLimestoneBlast Furnace SlagThe Blast Furnace Slag is one of the critical elements in lending to the stableness of the chemical reaction in the cement kiln as argued by Sarah Gaventa ( 2006 ) . Another interesting component with the blast furnace scoria is the fact that the effectual usage of the scoria in the cement production procedure besides allows to command the specific gravitation of the cement when assorted with aggregative and H2O to organize concrete every bit good as the ability to make the coveted strength of the cement concrete through the right combination of limestone and gypsum. The schematic of the cement production procedure is presented in the fig 2 below. Fig 2: Cement production Schematic ( Beginning: hypertext transfer protocol: //www.cimnat.com.lb/Production/Model.gif ) 3.3: Sum production The aggregative production is the following critical component in the lightweight concrete readying as the lightweight sum is one of the major elements that must be produced at a higher degree of preciseness in order to guarantee the coveted degree of strength and specific gravitation are achieved as argued by John P. Ries and Thomas A. Holm ( 2006 ) . The rotary kiln method is a traditional method of production which is popular since 1946 as argued by Glenn A. Black ( 2004 ) . The procedure of the production involves the application of heat to shale, clay and slate under controlled conditions. The conditions include the force per unit area and other features that trigger chemical reactions in order to accomplish the preferable specific gravitation and denseness of the sum constituent which is so land to the needed coarseness as argued by Glenn A. Black ( 2004 ) . The sintering method every bit good as the rotary kiln method typically use the similar base natural stuff that comprise of a extremely silicious clay or shale that exhibits a bloating characteristic which is achieve through gas-forming minerals which release gas on exposure to the desired degree of heat as argued by Glenn B. Black ( 2004 ) . It is besides interesting to observe that the readying of the sum is dependent upon the extent to which the force per unit area and the external temperature is controlled that set the temperature-based chemical reactions as argued by Glenn A. Black ( 2004 ) .

Internet Regulation essays

Internet Regulation essays INTERNET REGULATION: POLICING CYBERSPACE The Internet is a method of communication and a source of information that is becoming more popular among those who are interested in, and have the time to surf the information superhighway. The problem with this much information being accessible to this many people is that some of it is deemed inappropriate for minors. The government wants censorship, but a segment of the population does not. Legislative regulation of the Internet would be an appropriate function of the government. The Communications Decency Act is an amendment which prevents the information superhighway from becoming a computer "red light district." On June 14, 1995, by a vote of 84-16, the United States Senate passed the amendment. It is now being brought through the House of Representatives.1 The Internet is owned and operated by the government, which gives them the obligation to restrict the materials available through it. Though it appears to have sprung up overnight, the inspiration of free-spirited hackers, it in fact was born in Defense Department Cold War projects of the 1950s.2 The United States Government owns the Internet and has the responsibility to determine who uses it and how it is used. The government must control what information is accessible from its agencies. This material is not lawfully available through the mail or over the telephone, there is no valid reason these perverts should be allowed unimpeded on the Internet. Since our initiative, the industry has commendably advanced some blocking devices, but they are not a substitute for well-reasoned law.4 Because the Internet has become one of the biggest sources of information in this world, legislative safeguards are imperative. The government gives citizens the privilege of using the Internet, but it has never given them the right to use it. They seem to rationalize that the framers of the constitution planned & plotted ...

Learning outcomes for the 1st year of the diploma in Humanistic Counselling The WritePass Journal

Learning outcomes for the 1st year of the diploma in Humanistic Counselling References Learning outcomes for the 1st year of the diploma in Humanistic Counselling ). It therefore does not deal merely with observations of external behaviour which is the province of the behaviourist approach, but does make some inferences about what it must be like in the inner worlds of different people. There is some overlap with the humanist approach in that the approach is usually to get the individual to elaborate as much as possible on their individual perspective. Phenomenology does acknowledge the intrinsic differences that exist between different peoples’ internal representations of the world which is an assumption shared with the humanistic approach. The inner world is composed of peoples’ thoughts, feelings and behaviours, and the world and experiences that come from it are interpreted through the frame of reference defined as a personal inner landscape. The frame of reference is difficult to separate from the self-concept, is reacted to intuitively, and it is often assumed that other people have similar frames of reference to our own. A dditionally, much of a person’s inner landscape can come from another person, with the former person being only unconsciously aware of it (Sutton and Stewart, 2008; Lapworth and Sills, 2011). The frame of reference for an individual is composed of meanings, cultural influences, beliefs and values, memories, behaviours, experiences, sensations, perceptions, feelings thoughts and emotions (Sutton and Stewart, 2008). In the humanistic approach, the person is seen as a dynamic, ‘fluid’ entity who has many different urges, preferences and characteristics which change with time and are in a state of flux but at any one particular moment it is perceived as a unified goal-directed whole(Rogers, 1952; Rogers, 2008). This is analogous to the concept of the frame of reference since it is seen as something dynamic and determined by many factors. The frame of reference also has a profound effect on how experiences are interpreted (Mearns and Thorne, 1988). Since everybody’s frame of reference is different it would be foolish to attempt to interpret such a thing externally, especially because the therapist themselves are subject to the same influence from their personal frame of reference. Thus, the practice in humanistic and gestalt therapy is commonly to ‘bracket’ out their own thoughts and feelings as they occur and attempt to recognise their own assumptions and preconceptions (Lapworth and Sills, 2010; Joyce and Sills, 2014). This is the best possible technique since the complete separation from one’s own frame of reference is a near impossible task. Without understanding a client’s personal frame of reference it is extremely difficult to fully understand what they mean when they communicate their thoughts and feelings due to the personal meanings their communications will have for them as they are interpreted through their own frame of reference, like a code with a cipher. Equalisation is another i mportant skill in practice (Green, 1998; Green, 2010). This is the practice of perceiving everything that is communicated by the client as being equally important, when normally the therapist’s frame of reference would make certain things seem more prominent. This is an important technique because this assumption may not hold when the same information is interpreted with the client’s frame of reference. 6. To demonstrate a broad knowledge of assessment issues and the importance of working agreements Assessment issues in humanistic counselling should be considered whenever a new client is taken on, and also during sessions for current clients. They are important facts and debates which affect how the counselling experience will be perceived and what the impact of it will be for the individual. Without appropriate consideration of these issues, counselling could turn into a reckless endeavour, insensitive to the potential effects it could have on clients. Because of this, certain standards are set, and it is necessary for therapists to be aware of the debates and the way people vary in order to ensure that harmful effects do not befall the client (Dryden, 1989). The issues in counselling can be broadly appreciated from a humanistic perspective since it includes as central aspects any facet of life which may be viewed as important by the client, and therefore takes account of the client’s position on a wide variety of dimensions (Rowan, 1998). The assessment issues refer to potential problems with how the therapist perceived and assesses the client; the issues which may bias this judgment and lead to erroneous counselling. In general terms there are ethical issues which refer to anything relevant to the protection of clients. These are of course important because at the onset and during the process of counselling because above all it is vital not to cause more psychological damage. There are also cross-cultural issues in counselling which draw attention to the cultural context in which client and therapist exist (D’Ardenne and Mahtani, 1999). These issues undoubtedly affect how clients should be assessed in counselling, because the cultural context has a large effect on the meaning ascribed to different behaviours. The same behaviour may also be interpreted very differently across cultural contexts. Specific cross-cultural issues regard differential levels of equivalence, non-verbal communication, expectations and beliefs, client-counsellor similarities, test bias and response styles (Lonner, 1985). Equivalence in this context refers to the differences in emphasis which people in different cultu ral contexts place on different objects in their frames of reference; which objects are defined as contextual or tangential and which ones are the ‘figures’ in the foreground taking a place of prominence in their experiences (Rogers, 1952). The significance and meaning of non-verbal gestures is likely to be different across cultures, and the cultural context may also affect the expectations the client holds about the purpose and potential outcomes of therapy. Client-counsellor similarities refer to potential problems with the interpretation of client communications in light of cultural (or indeed personal) similarities or differences between client and therapist (Rowan, 1998). Finally, test bias and response styles; if tests or psychometric assessments are used as part of the assessment process then the results may only be valid in the cultural context in which they were developed because of differing response styles, cultural norms and knowledge bases between cultures (Dryden, 1989). There are also issues with the medium that the counselling relationship is communicated on. For example, internet counselling is increasingly popular in recent years, but research suggests that it may not be the best tool for developing the counselling relationship, particularly due to the loss of verbal communication (Robson and Robson, 2000). It appears that there is something lost in communication in the case of internet counselling, perhaps it simply feels less personal to those who use it, especially since they cannot express themselves in their own unique voice. Obviously tone is also lost when communicating over the internet making it even more problematic. Professional issues in counselling which refer generally to the issues affecting the client-therapist relationship arising from how the therapist views the relationship and their career (Fretz and Simon, 1992). Entanglements of the client’s and the therapist’s frames of reference can result in non-therapeutic outcomes. It is therefore important that the therapist maintains professional standards and views the relationship in a professional capacity while balancing the need to appear warm and genuine to create a therapeutic environment. There may also be spiritual issues which arise during counselling. It must be established what role spirituality and religion plays in a client’s life, and whether they feel it is appropriate and pertinent for discussion (Rose, Westefeld and Ansley, 2008). The presence of spirituality in a person’s life may be a key variable in determining their state of mind and frame of reference, if this is the case then ignoring it could be disastrous. Working agreements in the counselling relationship are important for therapeutic progress and change because they allow the client the space and tools to explore their concept of self fully and openly. They help to define the context in which the interactions between therapist and client take place. Working agreements serve to reconcile the issues between therapist and client which become apparent in the course of counselling at least temporarily for the purpose of the counselling sessions (Clarkson and MacKewn, 1993). Some of the possible issues have been outlines above. These agreements therefore allow for the gradual building of the therapeutic relationship, and for the establishment of therapeutic dialogue. 7. To evidence an awareness of the complexities and impact of issues of power on the counselling relationship The notion of power is related to the juxtaposition of the client in relation to the therapist. It pertains to the regard in which the client holds the therapist and the position in the life of the client that is ascribed to the therapist. The degree of power to which the client assigns the therapist in their personal frame of reference plays a significant role in determining how their interactions are interpreted and what meaning is ultimately taken away from counselling (Green, 2010). In humanistic counselling, the relationship is vitally important in establishing an environment conducive to positive change. The required relationship for many techniques in humanistic counselling requires that the relationship be modelled after the parental relationship (Gelso and Carter, 1985). The balance of power in the client-therapist relationship is important in creating a constructive relationship. It comes from the concepts of the ‘self’ and the ‘self in relation’, and is largely based on the client’s conception of the other and their power in relation to the other (Bager-Charleson and van Rijn, 2011). Naturally, the therapeutic relationship in the present will be affected by past models of relationships. The parental relationship formed in early childhood has been documented to be vitally important in determining the ability to form attachments and relationships in the future (Dryden, 1989) and a securely attached relationship with a parent is predictive of an ability to form positive and trusting relationships with others in adult life (Cook, 2000). A securely attached relationship with a parent then is an effective relationship to foster a therapeutic dialogue. This is why in humanistic and psychodynamic counselling the client-ther apist relationship is ideally modelled on the parental relationship (at least a secure version of it). This sets the tone for the power balance in the relationship, in which the client must feel that they have a secure base in the relationship; they have unconditional positive regard for the therapist. Clarkson (1995) identifies aspects of the client-therapist relationship which are important to consider when setting the tone for the power balance; the working alliance, the transference/countertransference relationship, the developmentally needed or reparative relationship, the real relationship and the transpersonal relationship. These are important because once they have been properly established they can sometimes be used to enable therapeutic work to proceed even when difficult transference and countertransference feelings occur through the recognition of such feelings, and the invocation of the working alliance and the setting of common goals to continue the therapeutic process. The transference relationship is defined as the repetition of past conflicts which normally (but not always) began in early childhood in which feelings and thoughts which arose during those conflicts are displaces into. The countertransference relationship is the feelings the therapist holds about the client, which is typically understood now as a valuable therapeutic tool (Clarkson, 1995) because it helps the therapist to establish the perceptions of the power balance in the client’s frame of reference. The developmentally needed relationship in the context of adult life refers to the therapeutic relationship which takes place to redress the perceived power balance between the self and the other, and reintegrate experiences in order to bring the power balance closer to equilibrium. Transactional analysis is the practical outcome of the study of relationship styles and the perceived power balance. It is the analysis of how a person interacts and relates to others (Clarkson, 1992). This method can reveal some insightful inferences about an individual client because it can be indicative of the power ascribed to the self in relation to others in the individual’s frame of reference (Clarkson, 1992). This is done through the establishment of patterns in the client’s relationship history. This can be a useful tool to get the client thinking about pertinent issues in their histories which could be related to the root causes of psychogenic distress (Dryden, 1989). 8. To demonstrate awareness of the need for an ethical framework, their responsibilities to clients, colleagues and the wider community and an ability to discuss these in relation to personal beliefs and values The ethical framework is perhaps the most important thing to consider regardless of the approach or perspective that is ascribed to by the therapist. Every approach must have ethical principles which must not be violated because this is the primary protection of the rights and safety of the clients. Unethical counselling could result in harmful effects on the client, or exacerbation of current psychological distress (Dryden, 1989). The ethical framework should be prominent in the consciousness of the therapist and the client, and should be communicated to the wider community since this contains all the people who potentially may become clients in the future (Dryden, 1989). The ethical principles in counselling that should be observed and abided by are fidelity, autonomy, beneficence, non-maleficence, justice and self-respect which will each be addressed in turn. Fidelity is the honouring and respecting of the trust that is placed in therapists by clients (Bond, 1993). Adhering to this principle basically involves being trustworthy; practitioners must treat all information imparted to them by clients as confidential, and assign it the appropriate weight and respect that the trust from the client demands. Additionally, therapists should restrict the dissemination of any confidential information strictly to the purpose of furthering the purpose for which its initial disclosure was intended. This is crucial in maintaining the integrity of the client-therapist relationship since such a relationship must be based on trust and genuineness (Dryden, 1989). This is related to the personal value of unconditional positive regard for the client and of the belief th at everyone should have a safe place in which to explore personal issues which are causing them distress. Autonomy is the respect for the client’s freedom of choice and innate ability to become self-governing. This is related to the issue of the client’s voluntary participation in counselling, and their right to leave therapy at any point. By gaining informed consent from the client and informing them of this important principle, the client can feel more in control, and because their voluntary participation is explicit, this makes it easier to establish a working alliance and secure commitments from clients towards beneficial therapeutic outcomes (Bond, 1993). Part of respecting a client’s autonomy is respecting their ability to make intelligent informed decisions for themselves, which includes giving them all the necessary and relevant information to make these choices. A pertinent example of this would be giving accurate and true information in advertising and information given to potential clients in advance of counselling (Rowan, 1998). It is also the responsibility of the therapists to gain explicit consent of the client for all commitments, tasks and objectives set in the interest of achieving therapeutic goals, protect privacy and confidentiality, and inform the client of any conflicts of interest that arise. In this way, clients are protected against manipulation and deception. This is a very important point for fostering a sense of self in clients and respecting their basic rights and dignity. It is not for the therapist to say that a certain outlook or set of behaviours is healthy and another is not; it is the client who is the ultimate authority on their own mental health (Rogers, 1952). It is therefore helpful to have an appreciation for the vast variety of human behaviour and culture to aid understanding of diverse clients. This is simply related to the value of respect for others which all therapists should hold; giving due respect to information imparted in confidence and therefore not disseminating it un less absolutely necessary. Beneficence in this context refers to the commitment to promoting the client’s wellbeing. Based on professional assessment, the therapist must act in a way that is within their competence and experience and continually assess the outcomes of therapy through continual monitoring using whatever means are most appropriate to the individual client. Research and systematic reflection must inform practice and there should be a commitment from the therapist towards continual professional development. This is an especially important principle when working with clients whose ability to act autonomously is diminished (Corey, 1991). This is important if the therapists values include a desire to alleviate distress and suffering and enhance the ‘realness’ of interpersonal relationships. Non-maleficence is broadly concerned with avoiding all forms of harm to the client. This includes financial, sexual, emotional, psychological or social exploitation (Bond, 1993). This must be done by avoiding malpractice and incompetence including that of others by challenging behaviour that does not meet professional standards (Bager-Charleson and van Rijn, 2010). The personal value which should be prominent in the minds of therapists is to ensure that no further harm is being caused to clients. The fair and impartial treatment of all clients and adequate service provision is referred to as justice (Dryden, 1989). This requires a commitment to fairness and equality of opportunity and treatment regardless of background or characteristics of clients. It involves respecting human rights and dignity and remaining alert to any potential legal or ethical conflicts. It is important to appreciate differences between clients without discriminatory practice (Green, 2010). The personal belief in equality of all people is at the forefront of ensuring that all therapists treat clients with the fairness and dignity which they deserve. Finally, self-respect means that the therapist should be continually applying all of the above principles to themselves. This includes seeking appropriate therapy and pursuing opportunities for personal development themselves. This is important because in order for the counselling relationship to be conducive to good therapeutic outcomes the therapist should not be compromised by personal issues which are preventing them from cultivating a helpful atmosphere for the client. If therapists hold the value of keeping personal issues separate enough from counselling relationships that it does not negatively interfere then this principle should hold. Based on these ethical considerations it is necessary to make an assessment on whether any one particular client is ‘ready’ for therapy (Bager-Charleson and van Rijn, 2011). The task is to assess in a professional manner whether the client is in a psychological position to address and challenge the way they are leading their lives (Green, 2010). It may be that a client is currently in too fragile a state to warrant attempts to alter their perceptions of themselves or their world, as these may be a valuable defence against unresolved issues. It is important for therapists to respect these defences and monitor the responses to any treatments because if the client is not ready, tampering with their internal psychological world could be harmful. 9. To evidence their ability to support and maintain a supportive counselling relationship The skills that are important for me in establishing and maintaining a supportive counselling relationship in the paradigm of humanistic counselling should aim to communicate a sense of empathy, warmth and genuineness, and create an environment which is completely threat free and encouraging of introspection and self-exploration (Corey, 1991). These skills I use include reflective and active listening (Bager-Charleson, 2010). They are important to communicate presence and interest to the client, and if they are used effectively can convey a sense of empathy because they allow the client to feel listened-to, which in turn enables them to feel as though I am at least attempting to appreciate their perspective and their frame of reference (Rogers, 1952). Active and reflective listening do not involve making inferences about the underlying thoughts and feelings which have prompted the information which is presented, they rather rely on actively engaging with the client and picking up on what they are saying to let them know they have been heard, and also reflecting internally on what has been said and the context it occurred in to get a sense of what their frame of reference might look like (Green, 2010). I can then use this information to construct a counselling relationship that feels right and safe for them as an individual. Questioning, prompting, and observing are further useful skills in creating the appropriate relationship (Corey, 1991). These skills make it possible for interactions to take place, for the conversation to be directed in ways that encourage self-exploration and expansion, and encourage the client to elaborate to me on the figures and backgrounds that make up their frame of reference (Green, 2010). They can also give me the opportunity to paraphrase and summarise what the client says, which enhances my understanding as well as the client’s sense that I am listening and empathising with them. I focus on creating a ‘real’ relationship which is transparent with clients, meaning it is highly congruent for clients; they accurately interpret the meaning behind all interactions and the atmosphere is positive and encouraging (Rogers, 1952). This fosters a feel of genuineness in the relationships I develop with clients which subsequently gives the clients a feel of authenticity and real meaning in our interactions. This lends credibility to revelations they may have about themselves during the course of counselling. It is very important that I create a feeling that I give clients unconditional positive regard. This is important because some clients have experienced key relationships in their life as a player which is only regarded positively depending on them acting or existing on other’s terms. By giving all clients unconditional positive regard this allows for the feeling of warmth and acceptance which is important for every client to open up in constructive ways. The evidence I can provide for my ability to perform these skills comes from my experience as a senior mental health worker and my placement in Lewisham Bereavement Centre. These experiences have honed my ability to appreciate a diverse range of perspectives, and take into account the cultural context in which the individual client exists. They have allowed me to appreciate the person as an individual with thoughts, feelings, hopes and dreams rather than just a collection of experiences and traits. Therefore, I have become more sensitive, approachable and warm as my experience has increased. As a member of BACP, I adhere to all guidelines of conduct and make use of personal therapy and supervision. This has made me fully aware of the ethical and legal obligations to clients, making me take client welfare very seriously and think consistently about assessment issues such as whether the client is ready for therapy. 10. To demonstrate an ability to assess the impact of who they are on the counselling relationship Most notably, my values have influenced the shape the relationships tend to take. At Lewisham Bereavement Centre my value of equality and appreciation of diverse culture, perspectives and characteristics influences how I react to different clients; it ensures that I am non-judgmental regardless of how client’s behaviour is interpreted by my own frame of reference. Separating oneself from one’s own frame of reference is extremely difficult if not impossible, so my tactics involve strictly accepting clients and giving them unconditional support regardless of the content of interactions. I am patient and interested in clients and try to bring an air of thoughtfulness to the relationship, which tends to make the client feel like examining what they are saying more closely as well. The characteristics that define me as a counsellor are patience and approachability, and a strong commitment to acceptance and positive regard. This involves having appropriate respect for clients and a belief in their ability to get to the root of their problems on their own with minimal guidance. I believe this is what sets me apart from some other counsellors because I tend to give the clients more leeway to choose their own direction for the direction of conversations, as I believe wholeheartedly in all clients as intelligent entities who are the supreme authorities on their own wellbeing and the causes of their personal suffering. This value causes me to listen very carefully to what the clients say and make minimal to no use at all of personal speculations that I naturally draw about underlying causes using my own frame of reference. Naturally, this sometimes leads to clashes with some client’s expectations and the service that I actually deliver. Some clients expect mor e interpretations to be drawn by the therapist based on what they tell them; they believe the therapist can diagnose them or draw on expertise to present them with an underlying cause. In these cases without seeming confrontational I will use therapeutic techniques to empower the client into believing that they hold the power to identify in themselves any problematic issues and begin the healing process. I believe I am not given to overly emotional reactions, and can therefore remain emotionally neutral even when presented with very emotional information from clients which may perturb other people. By remaining a neutral and safe contact for clients to relay this information to the relationship can take the form of a confiding relationship which is positive for the client no matter what happens. This can lead clients to suspect that I am hiding my true emotions, which can be a difficult thing to deal with, but I believe the benefits outweigh the costs of this method. I create constructive boundaries and respect confidentiality and privacy in my work. This leads to my constantly remaining vigilant for client permission and participation in the therapeutic process; informed consent must be gained at all stages of the process, and so I do my best to keep the client in charge of the direction of the conversation during sessions. In this way, the risk of venturing onto subjects the client is not ready to talk about is minimised. I believe that no one issue is universally going to cause psychological distress and some issues which would be innocuous to other people may be extremely influential over others. An appreciation of this is vital in how I approach therapy, and guides me in letting the client mostly determine the direction of the conversation. As such I can appear flexible in counselling sessions which can come across as slightly disinterested, but the benefits of being flexible include the client having time to relate exactly what they want to say and quiet space to explore their own self-concept. When interacting with client’s I adopt a non-threatening posture and I am fundamentally interested in subjective stories of human experience and emotion. This gives me a demeanour in sessions which is engaging, warm and accepting, and ready to put subjective judgments aside when clients present relevant content. The counsellor-client relationship is a dynamic and dialectical relationship which is shaped almost as much by the therapist’s characteristics as the client’s. A final characteristic which I believe influences the relationships I form with clients is the drive to help others, and an uncompromising stance on providing a positive response despite what the client may be expressing. This gives me a strong ability to work with clients who believe they have been put at risk by other professionals. 11. To evidence an appreciation of the use of self in the counselling relationship The self in the counselling relationship is useful in that it can be used to relate to the client. It is an important point that differentiates humanistic counselling from other approaches that the humanistic approach puts so much emphasis on self-awareness (Rogers, 1952). A person who is not fully self-aware has feelings and/or experiences which are not fully symbolised and integrated into the current conscious self-concept. According to the humanistic perspective these concepts which are ‘outside’ the self-concept could be influencing thoughts, feelings and behaviours about the self and others in the environment even without conscious awareness (Rowan, 1998). Because of the intimately private subject matter that often arises during counselling, it is very important that the counsellor themselves be fully self-aware, in a way that they are trying to encourage the client to become. While it is important to develop a ‘real’ relationship with clients, I have f ound that it is necessary to remain a least somewhat emotionally detached from them. This is because when emotional attachments form between counsellor and client, they can bias the thinking of the therapist and begin a cycle based on judgments stemming from perceptions in the counsellors frame of reference, which is unacceptable. With full self-awareness the counsellor can use self-reflection to monitor feelings and thoughts, integrate them with the whole and reconcile them with their role as counsellor. In the counselling relationship the self can be used as an instrument (Reinkraut, Motulsky and Ritchie, 2009) in monitoring the development of the relationship, in setting up a basis for acting well on the client’s behalf through the development of counselling skills, for modelling self-awareness to the client and for keeping track of the transference relationship and power balance. When working with clients I see opportunities to assess my own personal strengths, limitations, thoughts and feelings as they relate to other people. This allows for greater self-awareness and gives me the ability to draw on personal life experiences and cognitive strategies for reflection which can be used to relate to the client. The self as an instrument also refers to the learning process of mastering techniques to discover information about the self which as a counsellor I have experienced. Throughout my work with clients, I have had opportunities to examine my own beliefs and values and the impact they have on my personal life and on others. This self-awareness is in a way the foundation of the client-counsellor relationship for me because without this it would be very difficult to relate due to the difficulty in describing what I am thinking and feelings. Personal growth can only truly be assessed through self-awareness and this goes for the client and for the therapist. Being fully conscious of all facets of my own self-concept also allows me to remain professional under circumstances that would otherwise be quite challenging. For instance, when a client is divulging very personal and intimate information which may make them feel psychologically vulnerable during expression, being self-aware in these moments will enable me to acknowledge my own counter-transference feelings towards the client and interpret them in light of the professional persona which I must don when counselling clients. The self then, is an important tool in establishing a positive and productive therapeutic relationship. If I am not in touch with my own thoughts and feelings and I do not psychologically ‘own’ all of my experiences then this could have serious consequences for the relationships I form with clients. It is likely that the relationships would suffer less positivity and there would be less transparency in the relationship, leading the client to wonder about the true meaning of our interactions and a loss of trust. This is an environment which is not conducive to the client growing in self-awareness or having positive therapeutic change. 12. Students to demonstrate an ability to analyse their strengths and weaknesses and assess themselves effectively in relation to others I believe that my strengths as a counsellor include the ability to empower clients in the relationships that I form with them. I also make good use of supervision and counselling services myself. I see this as a strength of mine because not only does it give me an opportunity to observe new techniques or the application of known techniques but it also helps me to continually grow as a person and become more self-aware. This is necessarily an ongoing process because as new experiences occur and become integrated into my own self-concept it truly helps to have a safe and non-judgmental place to explore this. This is the kind of ethos which I bring into the counselling relationship with my clients; I do not provide this service because I believe it is unimportant, in fact I believe that everyone could benefit from counselling if it is conducted appropriately; it is not just something for people who have experienced traumatic events. In this way I believe that I effectively and continuou sly evaluate my own frame of reference, which makes it easier when forming relationships with clients to identify what aspects of my perception of relationships and of the client are due to my own biases in perception. Separating entirely from one’s own frame of reference is not something I am able to do any more than anyone else; I believe it is simply a part of being human and therefore the best thing to do is become as aware of my own frame of reference as possible. I therefore have good awareness of my own personal conflicts, thoughts and feelings when interacting with clients and I am well practiced in keeping a healthy emotional distance from clients. This attitude gives me an accepting and patient demeanour towards others, and I do not push for more information on issues when others do not want to divulge further. With greater self-awareness I have an enhanced ability to assess how I appear in relation to others. Remaining non-judgmental and impartial and separate enough from the pertinent issues in a client’s life is a further skill that I see as a strength, because in my experience this serves to empower the client and encourage them to explore the very pertinent issues which may be having a negative impact on their lives. My values are an important part of this, the principles which I hold to be important in helping people are something which I can rely on to not change and to guide me in the pursuit of honing more effective techniques in counselling. With the use of these values and principles I am also proficient in establishing boundaries and overcoming distortions of perception and personal feelings as they occur during counselling. This allows me to effectively treat all clients with equality and unconditional positive regard. Although I establish a real relationship with clients, I continually assess my relationship with clients and how I appear in relation to clients, this he lps to establish the model of prior relationships which the counselling relationship is based on. An open mind and commitment to continuously bettering my skills is another positive aspect of my practice because it enables me to absorb knowledge and ideas from a diverse range of sources and consider the merit of their application in my own practice in an unbiased way. This is another way in which I am continuously attempting to better my counselling skills and assess myself in relation to others. It is also important for practitioners to acknowledge their own weaknesses so that at the very least they can increase their own self-awareness and make allowances in their practice of counselling to compensate for areas in which their practice is not as strong. It is also vital for weaknesses to come to light so that the practitioner can continue to try and improve in these areas. In the case of my own practice I believe I could further improve my use of paraphrasing and active listening. In the past, I noticed that my use of these techniques varied from other counsellors, and so in liaising with other professionals and through continuous supervision and commitment to understanding the effects of different uses of these techniques I have changed the way I tend to use paraphrasing or more specifically the frequency with which I use it; now only in cases where I believe the specific words or phrases a client has used are important to conveying the same message. This helps clients to u nderstand that I have heard them exactly as they are attempting to express themselves and has made me appear more succinct to clients. I also differed from other practitioners in my use of prompts in the therapeutic process. I tended to make more use of this technique to direct the conversation in a way I thought would be most beneficial to the patient by uncovering issues which were not symbolised and integrated with their self-concept. 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