Advertising and communication Essay Example | Topics and Well Written Essays - 4500 words

Advertising and communication - Essay Example According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. There are two key elements in this marketing communication concept.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for busine ss effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation. The account of the phenomenon of Marketing Communication by Aaker, Batra and Myers (1992) constitutes a fair working explanation of the phenomenon: . . . advertising and sales promotions operate together in their impact on the consumer. When designed and run in tandem, they yield power synergies that magnify their individual effects. The ambiguity centered on the definition of IMC has created complexity in assessing the operational efficiency of the process. There are many levels of integration, which produces problems collectively as well as individually. The ideal execution of IMC calls for the sharing of the entire organization. Available Mix Of Advertisement And Communication Methods Advertising is a very complex business. To make the advertisement to go on with the changing time new advertising and modern promotional methods needs to be assessed and compared with traditional available methods. New innovative ideas and media methods uses are to be devised all the time, as the advertising industry switches emphasis from media to media, and as new modern lifestyle trends continuously to develop by new technologies. Traditional and modern view of Advertisement In 1980's and 1990's advertising agencies were commonly 'multi-services' agencies, and they divide their area of operations to handle the creative, production and media-buying processes. There was a huge trend towards junk mail or direct mail and many large consumer brands switched significant advertising spending into direct mail. For small local businesses TV was an increasingly attractive tool. Modern lifestyle and technology developments change the marketing communication and advertisement methods of companies. New method of advertising based on exploiting electronic communications and the 'word of mouth' instinct sometimes referred to as 'Viral marketing'. In today's world Internet advertising is more popular than radio advertising -

Lord Of The Flies: Defects Of Society Due To Nature Of Individuals :: essays research papers

Lord of THe Flies: Defects of Society Due to Nature of Individuals The venturesome novel, Lord of the Flies, is an enchanting, audacious account that depicts the defects of society as the incorrigible nature of individuals when they are immature and without an overlooking authority. The author of the novel, William Golding, was born in Britain, which accounts for the English, cultured characters in the novel. After studying science at Oxford University for two years, he changed his emphasis as a major to English literature. When World War II broke out in 1939, Golding served in the Royal Navy for five years. The atrocities he witnessed changed his view about mankind's essential nature. He came to believe that there was a very dark and evil side to man, which accounts for the savage nature of the children in the novel. He said, "The war was unlike any other fought in Europe. It taught us not fighting, politics, or the follies of nationalism, but about the given nature of man." After the war he returned to teaching and wrote his first novel, Lord of the Flies, which was finally accepted for publication in 1954. In 1983, the novel received the Noble Prize and the statement, "[His] books are very entertaining and exciting. . . . They have aroused an unusually great interest in professional literary critics (who find) deep strata of ambiguity and complication in Golding's work. . . ." (Noble Prize committee) Some conceived the novel as bombastic and didactic. Kenneth Rexroth stated in the Atlantic, "Golding's novels are rigged.. . . The boys never come alive as real boys. . . . " Other critics see him as the greatest English writer of our time. In the Critical Quarterly in 1960, C.B. Cox deemed Lord of the Flies as "probably the most important novel to be published. . . in the 1950's." The setting of the novel takes place on an island in the Pacific Ocean. The author never actually locates the island in the real world or states the exact time period. The author does state that the plane carrying the children had been shot down in a nuclear war, so the time period must be after the making and the use of nuclear weapons. Even though the location of the island is not definite, the author vividly describes the setting. Golding tells us that the island is tropical and shaped like a boat. At the low end are the jungle and the orchards, which rise up to the treeless and rocky mountain ridge. The beach,

Human expression

The need for human beings to connect and to communicate seems innate; if they were not, mankind would not seek out others with whom to forge bonds.   One of the basic forms of human association is via communication, and the ways in which humans have learned to communicate are as varied as the individuals involved.   A quick glance into any history book will reveal that during the early periods of humankind’s existence, while people struggled to keep themselves clothed and fed, they took time to create works of art—be it on the walls of caves or via carved figures.   As modernized as our society has become, art remains an integral part of the means by which humans communicate and relate to one another.Alfred Jensen’s series The Number Paintings (2006) â€Å"looks at how the artist used Pythagorean theory, the Mayan Calendar, and other numerical systems as well as Goethe’s color theory in his work,† but this description of the exhibit is devoid of the complexity that is present within Jensen’s pieces and the ways in which they may touch a viewer (Joy, 2006, Alfred).The painting Demonstration VIII (1961) was my favorite piece from The Number Paintings (2006), but my attachment had little to do with math or Mayans, and while I admit that part of my being drawn to this piece was due to its colors, this had far more to do with personal preference than with Goethe.   I made a connection to this piece because it reminded me of some of my favorite childhood things: pie and crayons.   Admittedly, this reaction is less-than sophisticated; however, the fact that I made these initial connections with Jensen’s piece caused me to spend a good deal of time examining it, and once drawn to the piece, the numerical sequences and their meanings fascinated me.While Jensen may have set out to create an artistic commentary on â€Å"clockwork,† â€Å"circumference,† and â€Å"diameter,† this would have bee n meaningless to me had I not been drawn to the pie shape and the colors of the piece.   It seems then, that one element of the way in which people manage to communicate (i.e. to express themselves and to be understood) is through similarities in taste: in this case, the primary factors were shape and color.Elizabeth Murray’s series Paintings 2003-2006 (2006), â€Å"are vibrant abstractions, sometimes of figures and everyday objects, combined to create visual metaphors of the world around us† (Joy, 2006, Elizabeth).   This statement was easier for me to attach myself to than was the statement regarding Jensen’s exhibit.   The description regarding Murray’s show gave me permission to enjoy what I saw while gently seeking a connection between each piece and the way I view the world.   I found myself particularly fascinated with Muddy Waters 8:05 A.M., because of the green and yellow hands I perceived in the piece.   The more I looked, the more wha t I saw reminded me of Sylvia Plath’s poem, â€Å"Metaphors.†Ã‚   Plath’s piece is often referred to as a riddle to which the â€Å"answer† is that she is describing her pregnancy (Comley, et al, 2004).   As I continued to view Murray’s piece, I could not help but see the image of a pregnant woman—whom I imagined to be single—as she struggled against the current of society.Given the title of the piece, I presume that I have mistaken what Murray created; however, what I did see certainly fits with the description of what her work is supposed to convey.   Based on the artwork of Murray, it seems as if another means by which understanding and expression are accomplished are via works that spark the imagination.Jerome Robbins’ ballet Fancy Free is set â€Å"in New York City on a hot summer night,† and involves â€Å"three sailors on shore leave [who] pick up two girls [when] a fight develops over which sailor is to be l eft without a partner†; however, without experiencing the dance and music of the ballet, it simply cannot be fully appreciated (Notes).   While the comedy of the story-line was entertaining, the magnificent dancing was the reason this piece was memorable.Through their jumps and twists and turns, I was drawn into the competition as if I were part of it.   As each sailor took his turn, I urged him on while holding my breath that his performance would stand up to those of his competitors.   Having real people acting out a series of events in a live performance is clearly a powerful form of communicating.   A solid performance brings the actors and the audience together in a way that few other experiences can, and when the show is successful, the participants have expressed themselves and the audience has understood them.When I was younger, my best friend and I used to make up all kinds of things to do.   Sometimes we’d pretend we were from a foreign country and m ake up accents all afternoon.   Other times, we’d pretend we were grown ups and act out the lives we imagined for ourselves.   One of the funniest things we ever did was to spend an entire afternoon communicating without talking or writing.   The rules were simple: anything one of us wanted to say had to be conveyed through the use of gestures and expressions.   As you might imagine, it was far more difficult to â€Å"talk† than we thought it would be, and while it was fun, it was extremely challenging.   The truth is, we spent more time laughing over not being able to understand one another than we did â€Å"communicating.†Things became especially silly when I realized I had to go to the bathroom.   While it might seem that I could simply get up and go, this would have been rude: no one leaves a room without telling the person he or she is with where he or she is going, and because we took our games seriously, it was up to me to communicate to my be st friend that I needed to go use the restroom.   Initially, I approached it like a game of charades.I figured it would be easy to act out the word â€Å"rest,† and once I’d gotten that far, I could simply point to our surroundings to get the word â€Å"room† out.   Keep in mind that while I was trying to act out the words, I had to GO.   I suppose that I was squirming a bit, and perhaps my clues were not as well planned as I originally believed—after about three minutes, when I was still working at â€Å"communicating,† I became desperate.   I did the little kid thing: I crossed my legs together and pointed in the direction of the bathroom.   Something in that last attempt worked, and my best friend understood me.   I rushed off to relieve myself to the sound of laughter.The means by which people communicate are as varied as the participants.   Whether viewing a work of art, attending a ballet, or playing games with friends, communic ating is all about making certain that one’s expressions are understood by one’s audience. ReferencesComley, N. R., Hamilton, D., Klaus, C. H., Scholes, R., & Sommers, N.   Introduction.   Sylvia Plath.   Metaphors.   (2004).   Fields of reading: Motives for writing.   (6th ed.).   Boston: Bedford, 2004.   p. 377.Jensen, A. (1961).   Demonstration VIII.   The Number Paintings.   Pace Wildenstein Gallery.   Retrieved December 1, 2006,   (2006).   The Number Paintings.   Pace Wildenstein Gallery.   Retrieved December 1, 2006, fromJoy, J. B.   (2006).   Alfred Jensen: The Number Paintings.   The Number Paintings.   Pace Wildenstein Gallery.   Retrieved December 1, 2006,(2006).   Elizabeth Murray: Paintings 2003-2006: The Number Paintings.   Elizabeth Murray: Paintings 2003-2006.   Pace Wildenstein Gallery.   Retrieved December 1, 2006,Murray, E.   (2003-2004).   Muddy Waters 8:05 A.M.   Elizabeth Murray: Paintings 20 03-2006.   Pace Wildenstein Gallery.   Retrieved December 1, 2006, fromMurray, E.   (2006).   Elizabeth Murray: Paintings 2003-2006.   Pace Wildenstein Gallery.   Retrieved December 1, 2006, fromNotes on Fancy Free.   Robbins, J.   (Choreographer).   (1944).   Fancy Free.   [Ballet].   American Ballet Theatre.   Retrieved December 3,The need for human beings to connect and to communicate seems innate; if they were not, mankind would not seek out others with whom to forge bonds.   One of the basic forms of human association is via communication, and the ways in which humans have learned to communicate are as varied as the individuals involved.   A quick glance into any history book will reveal that during the early periods of humankind’s existence, while people struggled to keep themselves clothed and fed, they took time to create works of art—be it on the walls of caves or via carved figures.   As modernized as our society has become, ar t remains an integral part of the means by which humans communicate and relate to one another.Alfred Jensen’s series The Number Paintings (2006) â€Å"looks at how the artist used Pythagorean theory, the Mayan Calendar, and other numerical systems as well as Goethe’s color theory in his work,† but this description of the exhibit is devoid of the complexity that is present within Jensen’s pieces and the ways in which they may touch a viewer (Joy, 2006, Alfred).The painting Demonstration VIII (1961) was my favorite piece from The Number Paintings (2006), but my attachment had little to do with math or Mayans, and while I admit that part of my being drawn to this piece was due to its colors, this had far more to do with personal preference than with Goethe.   I made a connection to this piece because it reminded me of some of my favorite childhood things: pie and crayons.   Admittedly, this reaction is less-than sophisticated; however, the fact that I ma de these initial connections with Jensen’s piece caused me to spend a good deal of time examining it, and once drawn to the piece, the numerical sequences and their meanings fascinated me.While Jensen may have set out to create an artistic commentary on â€Å"clockwork,† â€Å"circumference,† and â€Å"diameter,† this would have been meaningless to me had I not been drawn to the pie shape and the colors of the piece.   It seems then, that one element of the way in which people manage to communicate (i.e. to express themselves and to be understood) is through similarities in taste: in this case, the primary factors were shape and color.Elizabeth Murray’s series Paintings 2003-2006 (2006), â€Å"are vibrant abstractions, sometimes of figures and everyday objects, combined to create visual metaphors of the world around us† (Joy, 2006, Elizabeth).   This statement was easier for me to attach myself to than was the statement regarding Jensenà ¢â‚¬â„¢s exhibit.   The description regarding Murray’s show gave me permission to enjoy what I saw while gently seeking a connection between each piece and the way I view the world.I found myself particularly fascinated with Muddy Waters 8:05 A.M., because of the green and yellow hands I perceived in the piece.   The more I looked, the more what I saw reminded me of Sylvia Plath’s poem, â€Å"Metaphors.†Ã‚   Plath’s piece is often referred to as a riddle to which the â€Å"answer† is that she is describing her pregnancy (Comley, et al, 2004).   As I continued to view Murray’s piece, I could not help but see the image of a pregnant woman—whom I imagined to be single—as she struggled against the current of society.Given the title of the piece, I presume that I have mistaken what Murray created; however, what I did see certainly fits with the description of what her work is supposed to convey.   Based on the artwork of Mur ray, it seems as if another means by which understanding and expression are accomplished are via works that spark the imagination.Jerome Robbins’ ballet Fancy Free is set â€Å"in New York City on a hot summer night,† and involves â€Å"three sailors on shore leave [who] pick up two girls [when] a fight develops over which sailor is to be left without a partner†; however, without experiencing the dance and music of the ballet, it simply cannot be fully appreciated (Notes).   While the comedy of the story-line was entertaining, the magnificent dancing was the reason this piece was memorable.Through their jumps and twists and turns, I was drawn into the competition as if I were part of it.   As each sailor took his turn, I urged him on while holding my breath that his performance would stand up to those of his competitors.   Having real people acting out a series of events in a live performance is clearly a powerful form of communicating.   A solid perform ance brings the actors and the audience together in a way that few other experiences can, and when the show is successful, the participants have expressed themselves and the audience has understood them.When I was younger, my best friend and I used to make up all kinds of things to do.   Sometimes we’d pretend we were from a foreign country and make up accents all afternoon.   Other times, we’d pretend we were grown ups and act out the lives we imagined for ourselves.   One of the funniest things we ever did was to spend an entire afternoon communicating without talking or writing.   The rules were simple: anything one of us wanted to say had to be conveyed through the use of gestures and expressions.   As you might imagine, it was far more difficult to â€Å"talk† than we thought it would be, and while it was fun, it was extremely challenging.   The truth is, we spent more time laughing over not being able to understand one another than we did †Å"communicating.†Things became especially silly when I realized I had to go to the bathroom.   While it might seem that I could simply get up and go, this would have been rude: no one leaves a room without telling the person he or she is with where he or she is going, and because we took our games seriously, it was up to me to communicate to my best friend that I needed to go use the restroom.   Initially, I approached it like a game of charades.I figured it would be easy to act out the word â€Å"rest,† and once I’d gotten that far, I could simply point to our surroundings to get the word â€Å"room† out.   Keep in mind that while I was trying to act out the words, I had to GO.   I suppose that I was squirming a bit, and perhaps my clues were not as well planned as I originally believed—after about three minutes, when I was still working at â€Å"communicating,† I became desperate.   I did the little kid thing: I crossed my legs to gether and pointed in the direction of the bathroom.   Something in that last attempt worked, and my best friend understood me.   I rushed off to relieve myself to the sound of laughter.The means by which people communicate are as varied as the participants.   Whether viewing a work of art, attending a ballet, or playing games with friends, communicating is all about making certain that one’s expressions are understood by one’s audience.

Inverted Gender Roles Dracula by Bram Stoker - 1465 Words

There’s a Hidden â€Å"Monster† in Everyone In Bram Stoker’s novel Dracula, Stoker’s use of inverted gender roles allows readers to grasp the sense of obscureness throughout, eventually leading to the reader’s realization that these characters are rather similar to the â€Å"monster† which they call Dracula. Despite being in the Victorian era, Stoker’s use of sexuality in the novel contributes to the reasoning of obscureness going against the Victorian morals and values. Throughout the novel the stereotypical roles of the Victorian man and woman are inverted to draw attention to the similarities between Dracula and the characters. Vague to a majority of readers, Bram Stoker uses Dracula as a negative connotation on society being that the values of†¦show more content†¦Johnathan yet to be married is moved by her beauty perfectly describing her as a â€Å"dreamy fear.† Kissed into a sudden sexuality, Lucy grows â€Å"voluptuous thrill her lips redden, and she kisses with a new interest. This, metamorphosing Lucy sweetness† to â€Å"adamantine, heartless cruelty, and her purity to voluptuous wantonness† (252), terrifies her suitors because it entails a reversal or inversion of sexual identity. Suddenly, Lucy is now toothed like the Count, takes the function of penetration reserved for males. After children were returning home with bite marks on their neck being attacked by the â€Å"Bloofer Lady†, Dr. Seward and Dr. Van Helsing soon realize that Lucy in truth is the â€Å"Bloofer Lady†. One of Lucy’s numerous roles as a Victorian woman was to care for the children, but her role as a Victorian woman is greatly changed in these scenes becoming evident to the reader. After being interrupted ,â€Å"With a careless motion, Lucy flung to the ground, callous as a devil, the child that up to now she had clutched strenuously to her breast, growling over it as a dog growls over a bone† (p. 236). Additionally, Lucy’s constant sexual desires and beautiful looks work hand and hand with one another. Altering the tone of her voice and acting as if she was alive attracted Arthur to go towards his once loved wife, but Dr. Van Helsing disrupted her plan by flashing a cross near her. During this scene Lucy takes on the role of a Victorian man seducing Art hur about toShow MoreRelatedSubverted 19th Century Traditional Social Mores and Norms in Dracula1059 Words   |  5 PagesMores and Norms in Dracula Bram Stoker’s Dracula remains one of the more recognizable novels of its genre despite being published in 1897. A classic horror story which has been retold and produced over and over again since its original publication, Dracula was especially disturbing when it originally was released because of how Stoker attacks Victorian era social mores and norms throughout the entire novel. Stoker subverts traditional 19th Century social mores and norms in Dracula through the portrayalRead MoreThe Ideas Of Sexuality And Gender1676 Words   |  7 PagesThis essay will discuss the ideas of sexuality and gender in Bram Stokers Dracula with comparative analysis of Robert Louis-Stevenson s Dr Jekyll and Mr Hyde and it s ideas of doubling. While drawing from questions raised in Christopher Crafts essay Kiss me with those red lips on the dual inverted nature of vampirism. It will answer these questions of do we have penetrators or orfices? What are the relations between blood and semen, blo od and milk? While ultimately coming to a conclusion of whatRead MoreA World Of True Blood And Twilight1349 Words   |  6 Pageseasily accepted. However according to Christopher Craft and his work on â€Å"Gender and Inversion†, that conventional vampiric sexualization is more complex than perceived. Craft’s work outlines many of Bram Stoker’s theses throughout his novel Dracula. He states how there is a gender inversion within Stoker’s vampire; questioning conventional Victorian â€Å"gender codes† as the novel unravels. Focusing primarily on the gender paradigm, Craft surfaces arguments that would shatter beliefs of homophobicRead MoreDracula: An Epitome of the Gothic Novel2430 Words   |  10 PagesAlex Prather Weems British Literature August 9, 2010 Dracula, by Bram Stoker, is quite the epitome of the gothic novel. Towards the beginning of the story, the setting takes place in an old and ominous castle, which is highly characteristic of gothic literature. Harker’s tribulation begins when â€Å"the driver was in the act of pulling up the horses in the courtyard of a vast ruined castle,† (Stoker 18). There is also a gloomy and menacing tone given to the setting of the novel, as in most piecesRead More Repressed Sexuality in Bram Stokers Dracula Essay1426 Words   |  6 PagesRepressed Sexuality in Bram Stokers Dracula      Ã‚  Ã‚   Perhaps no work of literature has ever been composed without being a product of its era, mainly because the human being responsible for writing it develops their worldview within a particular era.   Thus, with Bram Stokers Dracula, though we have a vampire myth novel filled with terror, horror, and evil, the story is a thinly veiled disguise of the repressed sexual mores of the Victorian era.   If we look to critical interpretation and commentaryRead MoreHomosexuality in Victorian and Elizabethan Literature.6608 Words   |  27 Pagesdoes. Gothic writers of the Victorian Age played off of the fear and immorality of homosexuality and used those feelings as a basis for their novels. Bram Stoker told a story about a vampire that challenged the Victorian gender roles and managed to reverse them, making men faint like women, and making women powerful like men, and called it Dracula. Mary Shelley created a a physical being out of a mans suppressed homosexuality due to his Victorian male upbringing; a man named Frankenstein. RobertRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1562 Words   |  7 Pageshe is a victim of circumstance, or just a scheming interloper. Maybe a both or neither? In the same vein, Bram Stoker’s Dracula presents the formidable and perverse creature, Count Vlad Dracula. An allusion to the very real Vlad the Impaler, Dracula is a character that inspires abject fear in every way. Both iconic characters belong in the cult of the repressed, as they take on villainous roles marked exclusively by the perspective of Western social standards and restricting expectations. However,